06
Feb
09

Say No…to copy-cats

the-spin3

Source: Campaign ME, Page: 34, 18th of January, 2009 issue.

jwt-raises

Published in Campaign ME, Page: 7, 4 January – 17 January 2009.

It is really shameful for the JWT network – 2008 Dubai Lynx Agency of the Year – to continue their habit of ripping-off creative ideas of other agencies in the developed world and pass them off as their own creations in the developing world.

I invite everyone to raise their voices against such unethical practices as “all it takes for evil to prevail is for good men to remain silent”.

NB. KAAA actually stands for Kuwait Arabic Advertising Awards (not Association) .The actual reference here is to the IAA Kuwait Chapter who raised this topic.


Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Copywriters: DV Hari Krishna, Doug Mackay, Rami Abu Ghazeleh
Art Directors: Kedar Damle, Arnoldfelix Fabella, Tarek Samaan
Other additional credits: Rawida Saade

Source of above image : citycover.jpg

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

 


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Louai Alasfahani

1

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