Grand prize (print) – LIA 2008
Entrant: GREY, Barcelona Pilot Water Resistant Markers
Media Used: Newspaper
Corporate Name of Client: Comercial Arge Pilot
Agency: GREY, Barcelona
Executive Creative Director: Jürgen Krieger
Creative Directors: Joan Mas/Jose Miguel Tortajada/Alex Martín
Copywriters: Aitor Borrás/Jorge Meneclier/Alberto Ramos
Art Directors: Dani Páez/Saül Serradesanferm/Oscar Amodia
Advertising Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas, Jose Miguel Tortajada
Art Directors: Dani Páez, Saül Serradesanferm
Production Manager: Clemente Bielsa
Copywriter: Jorge Meneclier
Agency: TBWA\Frederick, Chile
Creative Director: Miguel Angel Barahona
Art director: Gabriel Gomez
Copywriter: Cristian Lopez
Client: Faber Castle – Al Nahar International
Agency: FP7 Muscat
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.