Client: Viva
Country: Kuwait
Year: 2009
September 6th, 2009 by Bibhuti
Source: Smoking Kills : Gun
Agency: Art Link
Creative director: Omar Rashad
Illustrator: Ahmed El Habash
Country: Egypt
Year: 2009
Published in Media Week ME magazine. July 12, 2009. Page: 21.
Agency: Liwa Advertising, Dubai
Creative Team: Suhas Rege, Sajeev, Vinayak Adate and Tarun
Country: UAE, Dubai – 2006.
Related link: http://adsoftheworld.com/media/print/garden_cafe_follow_up?size=_original
Client: Egypt Air
Country: Egypt
Year: 2011
BANK
© DREN RACAJ
PRISHTINA / KOSOVO
SHOWCASED THE 21.10.10
Via: http://www.designanddesign.com/showcase.php?d=364&keyword=
Client: Al Fanar Mall
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Photography: Xhami Alasfahani
Country: Kuwait
Year: 2003
NB. Editors choice for best Ramadan campaign; back in 2003 there was no Lynx, no MENA crystal and no KAAA or KREA.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
NOSPEC.COM
Paragon Marketing Communications
So let me get this straight. What you are trying to say is that you were the first person on the entire planet to have the steam turn into an item in an ad correct? No one before you, no one before 2003 ever did that right?
Sure I am the first to have used steam this way in an ad in Kuwait,(perhaps even in the GCC) as for the world – a very big place over a long period of time – that I am afraid I am not so sure of; but you are free to research this and enlighten us.
NB. To save you some time my concept and art direction was conceived prior to Saatchi & Saatchi Cairo Voltaren ad – which won them a Gold and a Bronze at the 2005 KAAA
An original idea used for the first time is Creative…when that original idea gets repeated after some time over and over again (in the same market/country) it would still work…it would still be OK to be used in such a way but then it is no longer called a Creative concept but rather it becomes a Cliche’.(creativity awards are not awarded to Cliche’s).
It is funny how some people in the Kuwait advertising industry mock our creative leadership and end up mimicking our work from years gone by over and over and over again…don’t you think?
Regards,
Louai Alasfahani
Chief Creative Officer
Paragon Marketing Communications
I created the anti-smoking ad you have posted here for an advertising class assignment in 2005. I live in California and never saw any of this other work and certainly didn’t steal the idea from anyone else… but if you’re trying to make a point about plagiarism, you should at least properly credit the work you have posted. If anyone has been plagiarized, I think it’s me.
Dear Kelly,
Thank you for sharing your point of view. No one is accusing you of anything, this is just to prove to some people that two minds can think a like when they are thousands of miles apart but it is not acceptable to have to same work run in the mass media for a top advertiser in the same market and then claim telepathy. The work displayed here is all credited from the source where it was published, so if you have been plagiarized then i have only one thing to tell you, Welcome to the club, now start fighting back to stop this habit from spreading.
Regards,
Louai Alasfahani