Agency: Marcom, Egypt
Creative Directors: Karim A. Yusuf, Omar El Abd
Art Director/Copywriter: Karim A. Yusuf
Source: Save yourself the energy
The use of the distinctive corporate colors of Duracell battery to communicate energy (an attribute of Duracell)
Attend the Dubai International Advertising Festival and help Kuwait double or triple this total in forthcoming years. The Festival is the MENA region’s only gathering of global industry leaders, and provides a unique learning experience. From 15-17 March, delegates get full access to a world-class Festival programme featuring:
- Seminars from Tham Khai Meng, Bob Isherwood, Piyush Pandey and more
- Viewings of work competing in the Dubai Lynx Awards 2009
- Exhibitions of winning work from Cannes Lions 2008 and Eurobest 2008
- Excellent networking opportunities with global industry professionals
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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