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Archive for March 1st, 2009

Mar

thinking inside the box

By Anubis 1 Comment

Categories: Ghost Ads and KAAA

bar-codepreview1

Client: Alghanim Electronics.

Agency: Impact & Echo BBDO

Creative Director: Viraj Ponkshe

Art Director: Rolly Rodriguez

Copywriter: Regan Rodricks

Country: Kuwait

This never published ad got awarded GOLD in 2006 by KAAA (Kuwait Arabic Advertising Awards) as well as awarded a KREA (Kuwait Rewards Excellence in Advertising) !!!

The ad was only “published” in the KAAA book page: 28.

Mar

7 differences

By Anubis 6 Comments

Categories: Ghost Ads and Uncategorized

6a010535c842ba970b011278dd98ff28a4-800wi

This is the version that gets entered in the creativity awards for judging in the hope of wining.

6a010535c842ba970b011278dd99d228a4-800wi

This is the version of the ad that got approved by the client and actually got published!!! notice the classic approach of “make my logo bigger”.

many agencies compete unethically with other agencies in creativity award competitions by either submitting an altered version of the published ad or even worse submitting an ad which was created to win awards without even the ad getting published or working for that brand.

Thanks to sender: www.joelepompe.net

Source:http://idead.typepad.com/idead/2009/02/plus-gros-le-logo-.html.

Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.