Creative Director: Tamer Serag El Din
Creative Team: Rania El Kest, Karim A. Yusuf, Sarah Khanna, Ahmed El Hefnawy, Ayman Salah El Din, Amr El Geddawy
Country: Egypt – 2007.
The idea was to reflect the passion of Mercedes-Benz through an artistic approach. Using four consecutive ads, the campaign highlights Mercedes-Benz as the origin of all beauty, fascination, safety and performance. The horse here symbolizes the power and performance of a Mercedes-Benz
The advertising ran exclusively in certain lifestyle magazines throughout Egypt in order to target specific classes with refined mentalities.