Go for gold


Source: http://www.shutterstock.com/pic-4025494-climbing-golden-ladder.html


Client: Wataniya Telecom

Agency: Zenith Media

Country: UAE – Dubai.

The main visual and core concept of the ad is clip art!!! Check out an older post on this blog relating to this: source of inspiration


Clip art, in the graphic arts, refers to pre-made images used to illustrate any medium. Today, clip art is used extensively in both personal and commercial projects, ranging from home-printed greeting cards to commercial candles. Clip art comes in many forms, both electronic and printed. However, most clip art today is created, distributed, and used in an electronic form. Since its inception, clip art has evolved to include a wide variety of content, file formats, illustration styles, and licensing restrictions. Clip art is generally composed exclusively of illustrations (created by hand or by computer software), and does not include stock photography. source: wikipedia.



Published in the Times of Oman English daily newspaper. Tuesday August 18, 2009. Business section. Page: 22.

business news

Published in Business News magazine. October 2009. Page: 46.

Published in Osrati magazine 2010.

Published in Al Maraa (woman) Magazine. Page: 33.

8 thoughts on “Go for gold

  1. Pingback: Topics about Arts » Go for gold

  2. Jan

    Okay and you created every model used in a shooting? Louis Vuitton won a lot of awards last year using for example Steffi Graf and Abdre Agassi in their ads. So why don’t we give an award to Global magazine for using the same celebrities and the same photographer? And with your logic every model used in any ad can not be used in any other ad again.

    Since you are obviously wrong the rules at award shows are different AND THIS IS NO SCAM AND MAY BE ENTERED TO ANY AWARD SHOW. Because it always depends on the idea and no matter if you use stock material, clipart, popular models or cliches – when you manage to put them in a fresh and unseen context this it might be award winning material.

    The idea here is weak, I believe we agree on that point, so it will probably not win any award but this is not against the rules and does not belong in a blog like this.

  3. anubis

    Sorbe’ seems to be missing the point here or trying to mislead others.

    I will make it simple for him…what if paragon uses the exact same clipart in the upcoming KAAA should Paragon also get an award?

    Why don’t we give an award to Global magazine for using the same clipart character from the same library? They paid 10 fils for the clipart just like Impact.

    Advertising is about differentiation. Creativity comes from the word create (not copy or duplicate or download).

    When we award creativity we award the talent and the effort behind the work; in this case where is the talent or the effort of downloading an existing clipart as the main visual for a mega client?

    I wonder how much Impact charged Wataniya for slapping their logo on this clipart?

  4. Sorab

    Okay, maybe this is from shutterstock. But isn’t that what shutterstock is there for? And again: is it now forbidden to use stock material? There is a big difference between revealing real scam and just trying to discredit competitors. This work here to me is not award winning material. But it’s not scam. And it’s better than most of the ads published on the Paragon website. And I get the feeling this is the real problem Louan has.

  5. Sorab

    WHAT?!?! They used clipart?! Well, that truly is a serious crime! Thank you for pointing out to the world how dirty your competitors in Kuwait play!!! Oh, maybe you should also post where we can find a statement from the Lynx that it is not allowed to enter work containing clipart – because some might not know about this rule yet.

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