Client: Pink Moon
Agency: Impact & Echo BBDO
The above campaign was entered in the 2009 Dubai Lynx Outdoor category even though no one has seen it but there is a good reason for that since it is no where to be found even by media monitoring log in Statex. it is a ghost.
I hope that the Dubai Lynx will once and for all take out the in-store poster from the outdoor category which has been used so many times as a loophole to participate with ghost ads in outdoor. it would also be a good idea to ask every agency participating next year to attache a media monitoring report with each entry; that would dramatically help in sorting out real work from scam work.
it is not the first time Impact & Echo BBDO Kuwait has entered and won with ghost ads or copy-cat ads, check these links if you have time:
The list is long but i guess these are enough to make my point clear. for now at least.