Archive for April, 2009

30
Apr
09

Ad Agencies to Blame for Recession?

By Anubis Leave a Comment
Categories: Articles and Classroom

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By: Bob Gilbreath  24 April 2009

It’s an unfair assessment, but the sooner we admit our problem, the sooner we can drive a solution.

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There is no shortage of people to blame for the economic crisis that we find ourselves in today. Rogue traders, greedy i-bankers, poor government, and credit-card companies just to name a few. But yesterday I discovered the latest group in the bull’s-eye of angry public opinion: those of us who work at advertising agencies. It’s yet another shot against a group that is traditionally rated alongside lawyers and used-car salesmen in terms of public respect, and another example of how we need to collectively get our act together.

A Harris Poll released on April 15 asked more than 2,000 people, “How much responsibility, if any, should the following groups take for the current economic crisis because they caused people to buy things they couldn’t afford?” As you can see in the chart above, advertising agencies received the highest share of the blame among the group, with 66% of people assigning us at least some responsibility for the country’s troubles.

Continue reading ‘Ad Agencies to Blame for Recession?’

29
Apr
09

divorce lawyer

By Anubis 1 Comment
Categories: COPY CAT ADS

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Source: http://www.allgraphicdesign.com/graphicsblog/2007/11/11/the-coolest-business-cards-use-of-cool-shapes-textures-creativity-talent/

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Client: Rajab Al Kathiri & Associates (Lawyers & Legal consultants)
Agency: Fortune Promoseven, Oman
Art & Creative Director: Noufal Ali
Copywriter: Vikramaditya Maity
Illustrator: Sanoop
Photographer: Suresh Anthika

Source: http://www.adblogarabia.com/elevator-ambient-activity-in-oman-divorce-advocate/

28
Apr
09

No!spec

By Anubis Leave a Comment
Categories: Articles, Classroom, creative, Creativity, Graphic Design, Logo Design, Louai Alasfahani, Paragon and Photography

Spec Work and Crowdsourcing: Gambles that Don’t Pay Off

The economy’s in the toilet and you’re hungry for jobs, so you’re working on spec or posting designs to sites like CrowdSpring. It’s understandable. The problem is, spec and crowdsourcing can lower your value and hourly rates so far that minimum wage looks like a fat paycheck. Here’s what to do instead.

Written by Pamela Pfiffner on April 27, 2009

Finding meaningful work that pays well has always been a challenge for designers. You hustle to attract prospective clients, produce thorough proposals highlighting your suitability for the assignment; pitch possible design solutions; submit a bid for a budget; and hopefully get the job.

If you do, you work to develop a good relationship with the client that includes constant and thoughtful communication about objectives, goals, and branding. Based on feedback, designs evolve over time until the client is satisfied. Then you cash your well-deserved check.

But increasingly, this process is being undermined by two client initiatives, one old and one new: spec work and crowdsourcing.

Continue reading ‘No!spec’

28
Apr
09

Bill gibson in kuwait

By Anubis Leave a Comment
Categories: IAA Kuwait Chapter

Newspaper Release

Regular fee pre delegate: 250 KD. The IAA members are entitled to a 40% discount (net 150 KD). for more information please do not hesitate to contact Louai Alasfahani Secretary General IAA Kuwait Chapter on +965 66009977 or the listed numbers on the ad. There will be a certificate of attendance issued to each delegate. for more information log on to www.targetconsultancy.net/billgibson.

The above ad was published in the following media with the corresponding dates:

April 12th, 2009.  Kuwait Times. Page: 13.

April 12th, 2009.  Al Nahar. Page: 5.

April 12th, 2009.  Al Anba. Page: 39.

April 12th, 2009.  Al Rai. Page: 54.

April 15th, 2009.  Kuwait Times. Page: 7.

April 19th, 2009.  Kuwait Times. Page: 4.

April 19th, 2009.  Al Rai. Page: 34.

April 20th, 2009. Kuwait Times. Page: 11.

April 22nd, 2009.  Kuwait Times. Page: 23.

April 26th, 2009. Kuwait Times. Page: 7.

April 26th, 2009. Al Anba. Page: 39.

April 27th, 2009. Kuwait Times. Page: 9.

May 3rd, 2009. Kuwait Times. Page: 6.

May 4th, 2009. Kuwait Times. Page: 13.

May 10th, 2009. Al Anba. Page: 46.

May 10th, 2009. Al Rai. Page: 54.

May 10th, 2009. Al Nahhar. Page: 6.

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Featered in the IAA newsletter Network News issue #23 July 2009. Page: 3.

The following are the references for the press coverage in terms of press releases:

April 11th, 2009. Al Anba. Page: 19.

April 19th, 2009. Kuwait Times. Page: 23.

April 21st, 2009. Kuwait Times. Page: 23.

April 22nd, 2009. Al Qabas. page: 46.

April 22nd, 2009. Al Anba. page: 39.

April 25th, 2009. Al Nahar. Page: 3.

May 5th, 2009. Awan. Page: 10.

May 22nd, 2009. Al Qabas. Page: 31.

May 22nd, 2009. Al Anba. Page: 30.

May 23rd, 2009. Al Nahar. Page: 6.

May 23rd, 2009. Al Rai. Page: 56.

May 23rd, 2009. Al Roya. Page: 10.

May 27th, 2009. Al Rai. Page: 27.

26
Apr
09

The dubai lynx effect

By Anubis 1 Comment
Categories: Articles and Dubai Lynx 2009

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In the pre-internet era copycats used to get away with anything and everything so much that they milked dry the advertising award shows cow.

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Nowadays the copycats are no longer capable of getting away with anything so they run even though they cannot hide. When they get caught and they always do they get their tale bit-off.

26
Apr
09

Freedom in Kuwait

By Anubis Leave a Comment
Categories: Uncategorized

freedomjournal

This is the latest addition to the local media scene in Kuwait. another newspaper to complement the existing 15.

Related post: can Kuwait handle 15 dailies?

26
Apr
09

Look out, it’s the ad police

By Anubis 8 Comments
Categories: Articles, Classroom, copy cat caricature, COPY CAT LOGOS, Copy Cat Packaging, Copycat, creative, Creativity, Dubai Lynx 2009, Ghost Ads, Graphic Design, Louai Alasfahani and Paragon

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Published in Media Week ME. 26 April 2009. Page: 15. Issue 28.

First I would like to Thank Peter for attempting humor, Media Week for humoring Peter and FP7 for their alleged generosity.

The advertising industry is a serious business and as such warrants proper regulation if it is to thrive.

Related Link: http://www.ameinfo.com/143349.html


26
Apr
09

Not all publicity is good publicity

By Anubis 2 Comments
Categories: Articles and Dubai Lynx 2009

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Published in Media Week ME. 26 April 2009. Page: 3. Issue 28.

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Ashley Rees and Louai Alasfahani in Dubai at the Buddha Bar and the 400 on the same night and after a long working day,  now I know why they call Ashley the British Bulldog :)

26
Apr
09

Axe falls at FP7 Doha

By Anubis 1 Comment
Categories: Articles and Dubai Lynx 2009

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Published in Media Week ME. 26 April 2009. Front page. Issue 28.

I hope that the organizers of the Dubai Lynx investigate all the agencies accused of misconduct and not stop at FP7 Doha, as they were not the only agency guilty of misconduct 

Source: http://campaignlive.co.uk/news/895826/Agency-stripped-Dubai-award-unapproved-ads/

24
Apr
09

Additional facts about the Lynx, plagiarism and copycat in the Arab World

By Anubis 1 Comment
Categories: Articles and Dubai Lynx 2009

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Louai Alasfahani

Managing Director/Chief Creative Officer – Paragon Marketing Communication

Secretary General – IAA Kuwait Chapter

The following is the full set of questions sent in by Arab Ad and the answers that i sent in which were supposed to be published in their May issue but for some reasons where never published.

1- In the advertising world, copycat/plagiarism has been a hot topic with a number of high-profile cases including the recent news of the Lynx awards.
In your opinion, do the negative findings and bad ending of this year’s Lynx Award taint the reputation of the ad industry in the Arab World?

The “findings” you are referring to, are the unlawful entries into the recent Lynx, which are unquestionably negative; however the exposure of such “findings” and the punitive actions taken so far are undeniably positive; so this years’ Lynx should not be seen as a bad ending but rather viewed as a good beginning towards awarding work that reflects the creative reality of the Arab world.

The entire ad industry in the Middle East cannot be liable for the choice of others to win by cheating and the only reputations that got tainted were of the individuals/agencies proved guilty of unlawful practices that demonstrated lack of self-respect, no appreciation of the Lynx organizers/judges and the abandonment of the ad industry.

Continue reading ‘Additional facts about the Lynx, plagiarism and copycat in the Arab World’

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Louai Alasfahani

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ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

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Skype: louai.asfahani

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