FP7 Doha stripped of agency of the year title

Written by Campaign ME magazine

FP7 Doha has been stripped of its agency of the year title and seven awards following an investigation by the Dubai Lynx.

The awards withdrawn are two golds, four silvers and a bronze for ‘clients’ Samsung, Higeen Mouthwash and Nissan.

higeenThe decision to withdraw so many awards was taken after the investigation revealed that numerous examples of work from the agency did not meet the entry criteria of the Dubai Lynx. Ten shortlisted pieces of work in the print and outdoor section have also been disqualified.

Philip Thomas, CEO of Cannes Lions, organisers of the Lynx, said: “Even before the awards night, we had withdrawn a number of pieces of work from the competition but subsequently our investigation has found other pieces that were presented to the jury that infringed our requirement that all work presented must represent the client who approved it. Our rules are very clear with regards to this, and we have no hesitation in withdrawing these awards. ”

He added: “The Dubai Lynx awards exist to celebrate and raise the creative bar of genuine work of the region. Activities like this show a disregard not only for the awards but more importantly for the juries who work so hard judging the event. Due to the scale of withdrawals we feel it inappropriate to honour FP7 Doha as Agency of the Year and so will be withdrawing the prize. I hope that this swift action makes clear our determination to build an award with true integrity for the region.”

The agency of the year title will not go to second placed FP7 Dubai and will not be awarded to any other agency.

 The investigation, which began last week, followed the publication of a damning entry on bloganubis, in which the legitimacy of FP7 Doha’s work for Higeen Mouthwash, Samsung and Nissan was questioned. The awards withdrawn are the ‘ink’, ‘oil’, and ‘mud’ print gold for Samsung; the ‘car’, ‘cook’, and ‘rocket’ TV/cinema gold for Samsung; the print ‘nuns’ and ‘Students’ print silver for Samsung; the ‘flying bird’, ‘man digging’, and ‘running horse’ print silver for Samsung; the ‘cow’, ’sheep’, and ‘pig’ print silver and outdoor silver for Higeen; and the ‘Jackson 7 TV bronze for Nissan.

Lance de Masi, president of the UAE chapter of the IAA, which holds the Lynx awards in association with Cannes Lions, said: “In taking such swift action the Lynx organisers have demonstrated their understanding that in order to fulfill the purpose of incentivizing and rewarding creative excellence in the region, Lynx must safeguard compliance with the stated conditions of eligibility. To do otherwise would be to undermine credibility.”

The issue had been complicated by a religious row that erupted in Lebanon following the publication of the ‘nuns’ ad in a Lebanese newspaper last week.

Lynx strips FP7 Doha of 7 awards and Agency of the Year

Written by Eliot Beer, Wednesday, 01 April 2009

Dubai Lynx has stripped Fortune Promoseven Doha of seven awards and its Agency of the Year title, following an investigation into its work for Samsung, Higeen and Nissan revealed the agency had not obtained client approval for this work. The agency loses two Golds, four Silvers and one Bronze award. Notable by its absence is a ban on FP7 Doha from entering future events, which was under discussion at one point; sources close to the affair said FP7 Doha had agreed not to submit entries to the Cannes Lions this year. “Even before the awards night, we had withdrawn a number of pieces of work from the competition but subsequently our investigation has found other pieces that were presented to the jury that infringed our requirement that all work presented must represent the client who approved it. Our rules are very clear with regards to this, and we have no hesitation in withdrawing these awards,” said Philip Thomas, CEO of Lynx organisers Cannes Lions, in a statement. “The Dubai Lynx awards exist to celebrate and raise the creative bar of genuine work of the region. Activities like this show a disregard not only for the awards but more importantly for the juries who work so hard judging the event,” he added. Although it seems FP7 Doha may have retained first place in the agency rankings, Lynx decided to withdraw the Agency of the Year award completely, following the scandal. “Due to the scale of withdrawals we feel it inappropriate to honour FP7 Doha as Agency of the Year and so will be withdrawing the prize. I hope that this swift action makes clear our determination to build an award with true integrity for the region,” said Thomas. Lance de Massi, president of the UAE chapter of the IAA, said: “In taking such swift action the Lynx organisers have demonstrated their understanding that in order to fulfil the purpose of incentivising and rewarding creative excellence in the region, Lynx must safeguard compliance with the stated conditions of eligibility. To do otherwise would be to undermine credibility.” As Thomas makes clear, FP7 Doha’s work was under scrutiny prior to the awards night – your correspondent had a personal guided tour at the Dubai Advertising Festival through what was wrong with the agency’s submissions. After the ceremony, rumours and accusations were flying around the advertising community via email, before being aggregated on Bloganubis. Following official complaints, Lynx started its investigation. Unfortunately, at this point, two of the controversial ads for Samsung cameras appeared in the Lebanese press, sparking a political outcry and damaging Samsung’s brand in the country. While a Samsung distributor in Saudi Arabia may be a client of FP7, Samsung itself had no links to the agency. At this stage, neither FP7 nor Samsung have revealed what, if any, action they will each take over the matter. It seems highly probable that Samsung will take legal action against FP7 over the Lebanon furore. As for FP7, it is waiting until it knows Samsung’s decision before making official statements on what it will do internally in the wake of this mess. Once this happens, stay tuned for our full in-depth analysis of what the hell happened, and where it all went wrong.

Source: http://adnationme.com/news/top-story/lynx-strips-fp7-doha-of-7-awards-and-agency-of-the-year.html