FP7 Doha stripped of agency of the year title

Written by Campaign ME magazine

FP7 Doha has been stripped of its agency of the year title and seven awards following an investigation by the Dubai Lynx.

The awards withdrawn are two golds, four silvers and a bronze for ‘clients’ Samsung, Higeen Mouthwash and Nissan.

higeenThe decision to withdraw so many awards was taken after the investigation revealed that numerous examples of work from the agency did not meet the entry criteria of the Dubai Lynx. Ten shortlisted pieces of work in the print and outdoor section have also been disqualified.

Philip Thomas, CEO of Cannes Lions, organisers of the Lynx, said: “Even before the awards night, we had withdrawn a number of pieces of work from the competition but subsequently our investigation has found other pieces that were presented to the jury that infringed our requirement that all work presented must represent the client who approved it. Our rules are very clear with regards to this, and we have no hesitation in withdrawing these awards. ”

He added: “The Dubai Lynx awards exist to celebrate and raise the creative bar of genuine work of the region. Activities like this show a disregard not only for the awards but more importantly for the juries who work so hard judging the event. Due to the scale of withdrawals we feel it inappropriate to honour FP7 Doha as Agency of the Year and so will be withdrawing the prize. I hope that this swift action makes clear our determination to build an award with true integrity for the region.”

The agency of the year title will not go to second placed FP7 Dubai and will not be awarded to any other agency.

 The investigation, which began last week, followed the publication of a damning entry on bloganubis, in which the legitimacy of FP7 Doha’s work for Higeen Mouthwash, Samsung and Nissan was questioned. The awards withdrawn are the ‘ink’, ‘oil’, and ‘mud’ print gold for Samsung; the ‘car’, ‘cook’, and ‘rocket’ TV/cinema gold for Samsung; the print ‘nuns’ and ‘Students’ print silver for Samsung; the ‘flying bird’, ‘man digging’, and ‘running horse’ print silver for Samsung; the ‘cow’, ’sheep’, and ‘pig’ print silver and outdoor silver for Higeen; and the ‘Jackson 7 TV bronze for Nissan.

Lance de Masi, president of the UAE chapter of the IAA, which holds the Lynx awards in association with Cannes Lions, said: “In taking such swift action the Lynx organisers have demonstrated their understanding that in order to fulfill the purpose of incentivizing and rewarding creative excellence in the region, Lynx must safeguard compliance with the stated conditions of eligibility. To do otherwise would be to undermine credibility.”

The issue had been complicated by a religious row that erupted in Lebanon following the publication of the ‘nuns’ ad in a Lebanese newspaper last week.

14 thoughts on “FP7 Doha stripped of agency of the year title

  1. anubis

    Thanks Partner 😉

    This is a step in the right direction and I sincerely hope that our efforts and the efforts of like-minded people in the industry worldwide will make the positive difference even through shock if necessary; just like jump-starting a heart.

  2. Joelapompe

    Congratulations Louai for your incredible work in Dubaï. You made your point and it was a necessary fight you’ve made. And a courageous one I must add! Everybody speaks about cheating but at the end it happens all the time without any consequences. And now it seems it’s the beggining of a new era. Cheating will not stop, but cheaters will have to think twice before doing so. It forced creative people to reflect about how hard they want to win awards… and the whole industry will be forced to rethink the whole festivals processes. Well, I hope so…
    You’ve made a big step regarding “ghost” ads but there is still a lot to do to put attention on “done before” ideas that are awarded years after years…

  3. Tricky

    save the last laugh for yourself bloganubis coz FP7 cheats made your site famous without them you would be just another advertising blog lost in the ocean of blogs

  4. Vincent

    Vincent Rafferay of Tonic is having the biggest laugh as he got away with the biggest scam of all, for his Sony ad which was created wholely and solely for an award.

  5. Vincent

    The real tragedy of this cheating episode is that many deserving agencies with shortlisted work have been deprived of their just awards.

    As for Fadi Yaish, all his humble interviews in various publications have shown him for the hypocrite and cheat that he is.

    As for FP7, they have given a new mweaning to the term ‘INSTITUTIONALISED CHEATING’.

    SUGGEST FP7 DOHA BE DEBARRED FOR AT LEAST 3 YEARS AS A lot of Entry Fees from other agencies has been wasted.

  6. Solaski

    Seriously, what were they thinking?
    Entering those ads was not just dishonest, it was also arrogant, stupid and insulting to those who didn’t cheat. Advertising in this region has been leaning this way for a long time, and a massive clean-up is needed. Lets hope that other agencies work is also investigated. At least Lynx saved a shred their dignity by withdrawing the awards. Were the judges asleep at the wheel? Hard lessons learned.

    Good work bloganubis for blowing the whistle. Time to wake up and time to clean up.
    And to everyone who tried to silence criticism of the awards – you are part of the problem, not part of the solution.

  7. anubis

    This is a nice comment that was posted on the original post by Campaign ME magazine blog which i would like to share with you.

    I Am Bic Pentameter Says:
    April 1, 2009 at 7:54 pm
    to market to market they used a small pig
    to wash dirty laundry and their mouths for the gig
    stripped of the honors, the witch hunt is done
    but next year its ok so Lynx will lose none

    it’s all about money and egos’s the game
    on both sides of the fence there seems no shame
    they’ve bent the rules, both links and the chain
    and only a bad taste in our mouths remain

    it’s not bad a decision, it’s a fair call
    but links not linking rules say one and all
    if links can break what’s wrong with seven
    rules you can break, scores you can even

    personal agendas, jealousy you agree
    FY I know may hang from a tree
    the way this has come, it’s all sealed and done
    no one will want to linx up for fun

    I don’t see a links night for some time to come
    although it will still hold a candle to some
    a perfect night it was to get drunk
    ‘though this whole stupid fallout just stunk

    one blogger can bring down the mighty you think
    the guardian called anubis he will never blink
    laundry and mouthwash and camera that won
    all cancelled, for Jesus in Lebanon, we will have nun.

    Source: http://campaignme.wordpress.com/2009/04/01/fp7-doha-stripped-of-agency-of-the-year-title/

  8. Ebrahim

    How could those FP7 guys have the guts to go to Dubai Lynx with nothing but scams?

    What were they thinking?

    What the hell!! Utter disregard of ethics.

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