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Archive for April 5th, 2009

Apr

Rusty idea

By Anubis 22 Comments

Categories: COPY CAT ADS, Dubai Lynx 2009 and Ghost Ads

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Volkswagen Battery - 2000
Claim : “Lasts up to 4 times longer”
Source : Cannes Shortlist!
Agency : AlmapBBDO (Brazil)

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Duracell Car Battery - 2006
Source : Cannes Archive Online
Agency : Ogilvy & Mather Mexico City
(Mexico)

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Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun, Noufal Ali
Illustrator: Sannop, Renjith Pillai
Photographer: Jacob.k, Sandra M. Matheson
Client Servicing: Ajay Menon, Manish Rodrigues

Koba Car Battery - 2009
Claim : “Long lasting batteries”
Source: Rusty idea / Une idée élevée en batterie

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Source: Koba long lasting batteries

ghost-busters

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For some reason Media Week was desperately defending this particular job by FP7 Muscat. I mean they spoke to me for more than one hour and only quoted me in two or three sentences yet they dedicated a full page to defend a clear case of plagiarism without referring to any of the creatives. it is on joelepompe site and it is debated on adblogarabia; here is a link to the debate Koba long lasting batteries

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Apr

Another lump or bump?

By Anubis 3 Comments

Categories: COPY CAT ADS and Dubai Lynx 2009

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Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Bomtempo
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz

Source: http://adsoftheworld.com/media/dm/roche_balls?size=_original

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Dubai Lynx Direct & Sales Promotion Gold

STRESSBALL

Type Of Entry: Product & Service
Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety
Title: STRESSBALL
Advertiser/Client: FRIENDS OF CANCER PATIENTS
Product/Service: BREAST CANCER AWARENESS
Entrant Company: JWT DUBAI
Country: UNITED ARAB EMIRATES
DM/Advertising Agency: JWT DUBAI
Country: UNITED ARAB EMIRATES

Awards

Dubai Lynx Awards, 2009 (Gold Lynx) for Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety

Dubai Lynx Awards, 2009 (Bronze Lynx) for Ambient: Small Scale

Credit Details:

Name	Position	Company
Chafic Haddad	Ecd	Jwt
Antra Patel	Art Director	Jwt
Zahir Mirza	Copywriter	Jwt
Prabhakar Iyer	Strategic Planner	Jwt
Rita Dhankani	Photographer
Urofoam Ltd/England	Production Company

This has been awarded GOLD at the 2009 Dubai Lynx in the Direct & Sales category.

Source: http://www.dubailynx.com/winners/2009/direct/win_2_1.htm

The same BIG idea, the same client category, the same execution, the same cause, the same solution, the same etc. etc. etc.

Now some wise guy will jump in and claim telepathy; well it is interesting how some of the creative directors in this region possess such powers and have so many reoccurring telepathy’s. oh and after awarding such creative directors with gongs we must send them off to judge the MENA Crystal like what recently happened.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Apr

Aramex complains about FP7 Doha work

By Anubis 5 Comments

Categories: Articles, COPY CAT ADS, Dubai Lynx 2009 and Ghost Ads

Written by Eliot Beer, Sunday, 05 April 2009

Oh lor. Yes, Aramex has now joined the growing list of gripers about Fortune Promoseven Doha’s Lynx work, in the ongoing cavalcade of farce and scandal that is the awards aftermath. Gulf News reported on Friday that the regional shipping company had not had anything to do with the Gold Lynx-winning campaign from the dudes in Doha.

“In reference to the Dubai Lynx 2009 awards and the awarding and subsequent withdrawal of the award [we presume it means Samsung, etc], Aramex wishes to clarify that it has never commissioned or worked with FP7 Doha or any party to develop or publish this campaign, which bears a striking resemblance to a campaign published by the FedEx Corporation in February 2009,” the paper quoted an unnamed Aramex spokesman as saying.

We like the nifty way the statement combines suggestions of scam with suggestions of copying. At this point we should point out that the FedEx campaign in question may actually have appeared slightly AFTER the Aramex work – but that’s by the by.

The Aramex statement continued: “Since the award announcement, Aramex has been in direct contact with Fortune Promoseven Group executives to resolve this issue.”

We’ll be seeking comment from Lynx and FP7 as soon as possible.

For anyone who’s been hiding behind a rock somewhere, FP7 Doha has so far: been accused of mass-scamming and some copying for its Lynx entries; managed to piss off much of Lebanon and all of Samsung with its Jesus ad; been investigated by its head office; and had its Agency of the Year gong and seven others pulled.

And now this.

The situation really is starting to get ridiculous. No, we tell a lie – it was ridiculous last week. This is… actually we’re not sure what this is at this stage. Depressing, mostly.

Ok, here’s an idea: any FP7 Doha clients that DID approve work at the awards, please raise your hands.

One…

Source: http://adnationme.com/news/top-story/aramex-complains-about-fp7-doha-work.html