Air Balloons


Agency: JWT

Country: Saudi Arabia

Year: April 2009

The headline is “We can’t celebrate without you”.

On the balloon “JWT KSA Agency of the year 2008”.

Published in Arab Ad magazine. Vol. 19 No. 3. Page: 15.


Client: I – City

Agency: Paragon Marketing Communications

Country: Kuwait

Year: 2008

the physical act of blowing up the balloon is in itself an act of participation in celebrating the opening of the latest i-City showroom”.


Paragon’s work on I-City direct mail which was published in Media Week “The Nine” November 23rd, 2008 issue. Page: 18 got awarded a Silver trophy at the 2008 International Summit Creativity Awards. This work has also been featured in a book titled “The Big Book Of Self Promotion” ISBN:978-0-06-169169-0. Published by Collins Design (an imprint of Harper Collins Publishers

other links regarding this post

Very Direct

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


Source: bart10.jpg

The following two examples are both for Doctors (chest doctors to be specific), both use balloons as a replacement of a typical paper business cards.

Picture 10


Picture 11

Featured in Media Week ME magazine. 14 June, 2009. Page: 17. The Nine (Innovative business cards).


Featured in an article titled “Ads help drive the US health reform battle” in Campaign ME. 20 September – 3 October, 2009. Page: 19.

20 thoughts on “Air Balloons

  1. Anubis

    @ Chika. Enno Ok! If someone (Me) publishes on a blog the facts (with proof and supporting evidence) to everyone to see, i become the bad guy and you accuse me of agency bashing…Butt when you write a mile long article on your blog bashing the local/international Agencies, the Awards, the Media and everyone working in this domain without ANY evidence, references or specific details it suddenly becomes perfectly OK!!! Is it your exclusive birthright or god’s given right?!!!

  2. Pingback: Stop Copying Ads And Stop Stealing Images!

  3. Sorab

    I would like to quote:

    12 anubis

    March 30, 2009 at 3:24 pm

    Thank you Mark for the update; please do keep contributing facts.

    Now what do the readers think about the following questions:

    1. Should it have been submitted to the Dubai Lynx?

    2. Should it win the upcoming KAAA?

    3. Should this practice stop?

    4. Should a busted agency apologize for such a practice?

    I would really like to hear your thoughts on that.

    Forget about 1&2 but questions 3&4 need to be answered…

  4. Lououser

    anubis… for people of character, please in future read talentless bitter losers in remote dust-bowls.
    as for you being a judge on a jury, holy crap i wouldn’t let you judge a pre-school art fair by the looks of your portfolio. oh dear.

  5. Jackie

    So anubis, its not ok for JWT to copy you but its ok for you to copy Ogilvy? Please don’t not stop the fight against copycats and spoofs but please include yourself in this witch hunt.

  6. chaz

    Touche, my friend. Keep exposing them until they have nowhere left to hide. Don’t ever give up. People of character (yes, in this industry) are fully behind you. Cheers.

  7. anubis

    Sorab. you are free to think whatever you want to and try to stick anything on my back if it makes you feel any better; but that will not stop me from pursuing the fight against copycats and spoofs.

  8. Sorab

    Well, you have to blow the balloon to read your message “you are invited”, don’t you? The only creative part of your idea is that you actually have to blow up the balloon and that was used before. So you did copy the idea of blowing a balloon with a message on it. And your excuse that you used it in a different context is no excuse at all. Because anyone can point out a million ads to you using balloons as a symbol for celebrating. So you stole the idea of sending/giving out balloons that people have to blow up to read the message and you stole the idea of using balloons for celebration. I think you should apologize and give back the silver you won with this idea – because copying two ideas and mix them to one is still copying and very bad for the whole industry!!!

  9. anubis

    Thank you Ron for sharing this interesting example with all of us. I would like to point out that the object of the ballon is not the idea. it is the association made with the object in a method of lateral thinking that is the idea. In the case of the lung doctor; it was a business card in which the recipient had to blow to read the details, so Lung doctor – blowing a ballon business card to determine the size of the lungs is a great idea although different from the examples featured on this post where the ballon is associated with celebration and the act of blowing the ballon to read the message on it is part of your participation in the celebration. I am sure you see the difference in the examples. Once again thank you for sharing your example and please visiting.

  10. anubis

    Hi Chika. I assure you that I am not obsessed with busting anyone and my wish is only for agencies to respect other agencies by not producing copycat work and not going into price wars. I know I am asking too much of the industry even though it is the right thing to do.

    I do agree that some times telepathy can happen; but once the same agency and same creative director starts getting a plethora of so called telepathy then it becomes alarming – “when everyone is thinking alike then no one is thinking”.

    NB. I really do not know which job you are referring to; but I am curious to find out.

  11. chika

    Enno ok! We get that you are obsessed with busting those who “copy” ads bas you are continuously bashing other agencies work, I hate to break the news to you Louai but your guys didn’t do an excellent job when we dealt with you! Was very very very normal and plain…

    and have you ever thought that people MIGHT think alike?! It may be coincidental!

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