Country: Saudi Arabia
Year: April 2009
The headline is “We can’t celebrate without you”.
On the balloon “JWT KSA Agency of the year 2008”.
Published in Arab Ad magazine. Vol. 19 No. 3. Page: 15.
Client: I – City
Agency: Paragon Marketing Communications
“the physical act of blowing up the balloon is in itself an act of participation in celebrating the opening of the latest i-City showroom”.
Paragon’s work on I-City direct mail which was published in Media Week “The Nine” November 23rd, 2008 issue. Page: 18 got awarded a Silver trophy at the 2008 International Summit Creativity Awards. This work has also been featured in a book titled “The Big Book Of Self Promotion” ISBN:978-0-06-169169-0. Published by Collins Design (an imprint of Harper Collins Publishers www.harpercollins.com).
other links regarding this post
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
The following two examples are both for Doctors (chest doctors to be specific), both use balloons as a replacement of a typical paper business cards.
Featured in Media Week ME magazine. 14 June, 2009. Page: 17. The Nine (Innovative business cards).
Featured in an article titled “Ads help drive the US health reform battle” in Campaign ME. 20 September – 3 October, 2009. Page: 19.