Source: Campaign ME, April 12 – 25, 2009. Page: 22.
“At last year’s Cannes awards TBWA Paris had to withdraw a fake ad for Amnesty International. What did Cannes do? Precious little. They asked for the ad to be withdrawn. Big deal. This year watch the fakes come rolling in”. – John Hegarty.
On EA Medal of Honor “Cannes Lions subsequently investigated, and after several months, said it would not be withdrawing the awards.” – Eliot Beer.
Often award organizers tend to tern a def ear towards complaints about illegitimate awarded work.
Source: http://www.campaignlive.co.uk/poll/65176/
“There are a number of actions that awards schemes can take. Firstly. any agency entering scam ads should have all their entries cancelled. Not just the fake”. – John Hegarty.
Strip all illegitimate winners from their gongs.
“Depending on the severity of the scam they should be suspended from entering for a period of time”. – John Hegarty.
What John is asking for is already clearly stated in the Lynx rules and regulations. here is the link Good move Dubai Lynx
Related Links:
http://adnationme.com/news/top-story/a-systemic-failure-3.html
NOSPEC.COM
Paragon Marketing Communications
one of the most interesting point of view I read for a long time! Very clear thinking and I agree on most points. Just too bad he didn’t mention “copycats” and “done before ideas” that are awarded. In my opinion it’s another danger for awards reputation.
http://www.joelapompe.net