Archive for May, 2009

31
May
09

Fish caviar

By Anubis Leave a Comment
Categories: COPY CAT ADS

Client: McDonald

Agency: Caviar productions

Country: Kuwait – 2008.

Client: McDonald

Country: Hong Kong – 1997.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

31
May
09

Wolda logo competition

By Anubis Leave a Comment
Categories: Uncategorized

Picture 7

Do not forget to participate ;)

31
May
09

Super Imax

By Anubis Leave a Comment
Categories: Brand Hijacking

IMAX-SUPERMAN

30
May
09

watch out for fake watches

By Anubis Leave a Comment
Categories: Uncategorized

Anubis256

Anubis257

Anubis258

Anubis259

Anubis260

All of the the above fake watches were advertised in a single issue of Al-Daleel weekly Kuwaiti newspaper, Issue 296. they also offer free delivery.

Anyone for Intellectual property? anyone? what about you sir in the back? No.

Well if the advertising industry is tolerating copycat ads so should the watches industry ;)

Perhaps one day (soon) we will see a convergence of merchants selling fake watches with copycat ads.

30
May
09

Vote for me

By Anubis Leave a Comment
Categories: Uncategorized

Anubis255

Client: Diamony.

Country: Lebanon – 2009.

Published in Annahar Kuwaiti daily newspaper. May 29, 2009. Page:24.

This is an example from Lebanon where the elections seasons was used for the advertisers message. other clients in other Arab countries should have the same courage for creative expression.

30
May
09

Super fasttelco

By Anubis 2 Comments
Categories: Articles, Brand Hijacking, Classroom, creative, Creativity, Graphic Design, illustration, Louai Alasfahani and Paragon

the work5

Featured in Campaign ME magazine. 23 August, 2009. Creative View section. Page: 27.

Superfast

Client: Fast Telco

Agency: Paragon Marketing Communications

Country: Kuwait – 2009.

Source: Fasttelco, beyond communication

Picture 081

Louai: Superman, I should have finished you off years ago when i had you in my hand.

Superman: its too late now, i have sent in the biggest bird brains to bring you down. I will never forgive you for stealing the heart of my beloved Wonder Woman.

Picture 10

This was published in Media Week magazine, 7 June, 2009. Page: 21.

Adam from Media Week must have confused me with someone els as I never “proposed a moratorium on Ramadan ads featuring the crescent moon or the lantern”. the fact is that I used the crescent moon in different ways for a number of my clients for their Ramadan ads; in fact one of them got shortlisted in the first Dubai Lynx.

My stance on the use of the crescent moon as well as the example of us using it is documented and widely debated on  adblogarabia post titled iCity celebrates Ramadan

Picture 9

Picture 1
Published in Media Week ME. 14 June 2009. Page: 22.

Picture 8

Published in Media Week. August 9, 2009. issue:0041. Page: 21.

The above artworks were featured in Media Week ME magazine. December 20, 2009 issue. Page: 23.

NB. Paragon was the only agency from Kuwait featured in the 2009 Creative Review selection.

Featured in Arab Ad magazine. December 2009, Vol. 19, No. 11. Page: 131.

30
May
09

Oman Airbus diving

By Anubis 2 Comments
Categories: Cliche, COPY CAT ADS and Copycat

iberiab

Client: Iberia Airlines.

The above ad is featured in the following book.

advertisngnow.print

Anubis253

Client: Airbus.

Published in the Economist “The world in 2009″. Inside front cover – DPS.

Client: Twix

Agency: TBWA\RAAD

Country: UAE – Dubai

Year: 2009

alargan

Client: Alargan Towell Investment Co.

Country: Oman.

Picture 27

Client: iExplore

Agency: Arnold

Country: USA – Boston

Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Director: Michael Wee
Art Director: Johnny Tan
Copywriter: Joseph Seah
Photographer: Aaron Wong
Digital Imagery: Procolor
Published: August 2008

Source: PADI: Country

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

29
May
09

Goat

By Anubis Leave a Comment
Categories: COPY CAT ADS

 

 

Great way to get back at plagiarizers. The name and shame approach is working. there was a similar promotion in Kuwait back in the 90′s where a free sheep was offered with the purchase of a pick-up truck during the month of Ramadan.

28
May
09

Welcome to arabia

By Anubis Leave a Comment
Categories: COPY CAT ADS

Anubis241

Published in Arab Ad magazine. Page: 172.

28
May
09

Ogilvy on lycra knitting

By Anubis Leave a Comment
Categories: Brand Hijacking

Anubis233

Published in Agency & Client – 2006. Page: 33.

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Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

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Skype: louai.asfahani

Oman Mobile: +968 94 009977

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