come as you are





Picture 7

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Assistant AD: Pierre Boutin

Special thanks to the sender Ayman Sarhan

Source: Totally busted… McDonalds France

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

One thought on “come as you are”

  1. McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005.

    The McDonald’s France marketing team responsible for the campaign were Grégoire Champetier, Nawfal Trabelsi, Nathalie Le Garlantezec and Amaya Fournau.

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