Ralf Langwost, CEO/Founder & Mastertrainer of IdeaManagement, has devoted himself to his passion for great ideas and has travelled the world spreading his knowledge. Ralf also tells us about his activities in the region and that many people in the Middle East, sadly seem to be “okay with copying ideas”, and how he plans to change that.
Continue reading ‘The MENA region should and can afford to learn from the best worldwide’
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What about the other agencies?
Agency: Leo Burnett
Client: Viva
Country: Kuwait – March 2009
Published in Arab Ad magazine July-August 2003 issue. Vol. 13. No. 7. Page: 18.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
Published in Arab Ad magazine, July-August 2003 issue, Vol. 13, No. 7. Page: 94.
Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Joumana Ibrahim, Nayla Baaklini
Copywriters: Samir Fayez, Amin Kurani
Illustrator: Mark Calina
Photographer: Jihad Hojeily
Year: May, 2009.
Published in Media Week ME, 17th of May 2009 issue. Page: 26.
Agency: Team Y&R
Published in Arab Ad magazine on December, 2003. Vol. 13. No. 11.
Client: Peta
Year: 2007
Source: http://adsoftheworld.com/media/print/peta_dominique_swain?size=_original
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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