» Swiss army knife ANUBIS

Jun

Swiss army knife

By Anubis Leave a Comment

Categories: Cliche

Client: Aramex

Agency: DDB

Client: Gulf Technical Commercial Printing Press

Country: UAE – Sharjah

Country: Kuwait – 2009

http://www.supasup.com.ua/

Source: www.designanddesign.com

Client: Gulf Insurance

Agency: JWT – Kuwait

Country: Kuwait

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

No one is saying that you cant use a visual of a swiss army knife, all I am saying is use it in a creative and relevent way like this following example.

Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett/Lisa Nichols
Art Director: Gary Fawcett
Copywriter: David Forster
Illustrator: Gary Fawcett

via: British Airways : Swiss Army Knife

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Louai Alasfahani

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.