Advertising Agency: Impact & Echo BBDO
Art Director: Pankaj Bangde
Copywriter: Lokesh Achaiah
Creative Director: Viraj Ponkshe
Country: Kuwait – 2008.
“Here is an exciting campaign for all advertising lovers out there, it was created by Impact BBDO Kuwait for the Night of the AdEaters event in Kuwait. Each ad was themed in accordance with the ‘look & feel’ of a different brand like Pepsi, Mini, DHL and many others. The copy features some interesting headers like “Imagine paying for watching commercials”, “No commercial break during commercials” and “Kuwait’s longest commercial break”…some people hate commercial breaks, but not the AdEaters!” – Mediame.com
Source: Night of the AdEaters Kuwait
Brand Hijacking: Consumers appropriating brands for themselves and adding their own meaning to it.
NOSPEC.COM
Paragon Marketing Communications
Your typical cliche’ old taste Louai.
‘Imagine paying for watching commercials’ is grammatically tacky english. Should say:
‘Imagine paying to watch commercials.’
You’re welcome.
Great lineup. We are bringing the show to New York and also have an interesting way of presenting the show: Trailer
For the New York City event we chose to make a viral video- check it out: http://www.youtube.com/watch?v=Q5N0ge9pYdY
nice trailer