
Client: Polaris
Agency: Black Sheep
Country: Oman – 2009
Entered into the Dubai Lynx 2009 creativity competition
More examples of this idea are available on this link Idee hoch 4 enjoy
THE ORIGINAL?
Sacs Early Learning Center- 1990
Source : “A smile in the mind” english book.
Student project from : Kate Emamooden. (United Kingdom)
LESS ORIGINAL
Meridian Spa Health Club – 2004
Source : AdForum,
Agency : Weigertpirouzwolf Werbeagentur
GmbH Hamburg (Germany)
LESS ORIGINAL
YKM Fitness Club – 2005
Source : AdForum, EPICA Awards,
Agency : JTBWA\Istanbul (Turkey)
Source: Hand in the Bag / Vieilles Ficelles
Client: Gaucho Grill
Agency: Bates Pan Gulf – Kuwait
Creative director: Sohail Orabi
Country: Kuwait

The following artwork portrays another way of announcing the vegetarian aspect of the restaurant.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
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