Coming up with effective Ideas in the shortest possible time is a major challenge for advertising agencies all around the world. That is why the German IdeaManagement Institute has researched worldwide best practices in Creative Effectiveness for the last 10 years. Now it has combined its most effective tools into a Certified 6-day Training Program – the Creative Professional Qualification – to train Advertising Creatives, Planners, Media- and Communication Managers in leading the creative process more economically.
The first Certified Training for the MENA region will be conducted from 4-9 October 2009 in Oman in the Shangri-La Hotel, Muscat and is limited to 12 participants. The Creative Professional Qualification transfers 15 modules based on best practices in how to solve problems, define briefs and strategies, moderate, evaluate and improve Ideas. It closes with a testing in theory and practice offering a wide range of knowledge gained from in-depth interviews with 77 Top-Creatives worldwide and the principles of most successful communication Ideas.
In Europe, Asia and the US participants confirm the instant impact of this knowledge that is already used by companies like Nike, Ogilvy, DDB, Y&R, TBWA, BBDO and others.
“IdeaManagement`s Creative Professional Training is a sustainable way to educate people in how to deal with Great Ideas. It drives more efficient processes and helps any player in the creative industry to become more innovative – in turn, this leads to a higher return on investment and a sharper profile in terms of creative output. It really works!” says Dominic Lyle, Director of European Association of Communications Agencies, 2009.
Registration deadline has been extended till September 15, 2009 and Seats are limited to a maximum of 18 professionals only.
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