Client: Burger King
Agency: .start, Germany
Creative Director: Marco Mehrwald
Copywriter: Bernd Nagenrauft
Art Director: Gesine Schmidt
Photographers: Volker Dautzenberg, Manfred Kirchmayr
Source: burger_king_country_3
I would be very surprised if Burger King has actually approved or published any of this work without their logo.
Advertising has induced progress in the use by manufacturers of new materials, new tools, and new processes of manufacture by calling their attention to economies which could be achieved and to the new uses to which they could be put. Without such advertising, information of this kind would take years to reach all of those who might benefit by it and progress would be delayed – Harry S. Truman
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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Paragon Marketing Communications
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