Country: Kuwait – August, 2009.
Featured in Al Rai daily Kuwaiti newspaper. Page: 24.
notice that both photos are from members of the Star Tribe.
I thought we were through with this phase, I thought I had exterminated these pirated stock images in Kuwait after exposing them in my previous research published in Awraq magazine back in 2004; however It seems some nostalgic Desk Top Publishers have made a come back and awakened them from their tomb. So be it. Here we go again.
Client: BKME (Bank of Kuwait & the Middle East)
Agency: Horizon FCB
Client: Tikka Chicken
Client: Al Anba daily newspaper
Country: Kuwait – published as a full page – full color on the 28th of April, 2008. Page: 4 (supplement).
Client: Al Eqalah Real Estate Company
Client: Jazz Fone (MTC Vodafone distributor)
Client: NBK – National Bank of Kuwait
Agency: JWT – Kuwait
Client: Sofa House
Client: Qortuba Furniture
Client: Sarraf Computers
Agency: Horizon FCB – Kuwait
If advertising is to play a role in differentiating the client message from that of his competitor it makes perfect sense to avoid stock images of people dressed in local cloth when such shots can be photographed professionally right here in Kuwait for an affordable price. when a client is paying thousands of Kuwaiti Dinars on the media that is carrying the message and working with internationally affiliated agencies employing highly paid creative directors; surly then they can afford a photo session.
I think Sara Abdul Wahab Al Rifai made a long story short when she stated and i quote her “copy, copy…you are in Kuwait…some well respected agency could come along and copy the same image for yet another client…and the market gets filled with the same copied image”. Sara’s strong statement on the status 0f creativity in Kuwait in 2004 still stands unchanged today as seen by the first example featured in this post by long standing agency.