06
Sep
09

WWF 9/11

Source: Scammers to be banned from One Show for five years

The One Show has said it will ban agencies for five years if found guilty of creating fake ads following yet another awards scam controversy.

DDB Brazil’s ‘Tsunami’ ad for the World Wildlife Fund, which was ousted as a scam and condemned as “offensive and tasteless” by the WWF, has caused an outcry in the US and forced the WWF to issue an apology.
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The print advert showed dozens of planes heading for New York landmarks, with the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

Critics rushed to condemn the ad – which won a merit at this year’s One Show – as trivialising 9/11 and causing offence to victims’ families.

The outcry is reminiscent of FP7 Doha’s ‘Jesus’ ad for Samsung, which caused a religious fall-out in Lebanon and was ousted as a scam earlier this year after the Dubai Lynx. Samsung was also forced to issue a statement saying: “The company did not commission, develop or approve the publishing of the religiously insensitive advertisements.”

The One Show statement says: “In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.”

Scam/ghost ads…translate to “the end justifies the means” such ads are not approved by clients, never got published, cause harm to the brand; all of this is committed in the name of creativity… just to sneak into award shows in the hope of winning!!! The only thing such ads win is despise from the professional advertising community and lack of respect so we are in favor of the new rules; as the industry evolves, so must the rules and regulations governing award shows without being spurred by yet another mega scandal. I had posted something on this topic in October 2008, so this incident could have been avoided If only people would wise up. here is the link http://bloganubis.com/2008/10/01/insensitive/

the follwoing was also posted on http://ads.chiquiworld.com/2009/08/29/the-history-channel-3/ why no one has objected to it?!!!

Picture 7

And here is another example…Hard-hitting new ad for The Gut Foundation, created by Banjo advertising. If 12 Australians died in a terror attack it would be front page news, so why isn;t bowel cancer?

[youtube=http://www.youtube.com/watch?v=k048HkEs4Cg&hl=en_US&fs=1&]
or why has no one complained about this one also?!!! http://bloganubis.com/2008/04/10/o-ida-khaleej-times-ash/

Source: Cancer ad features terror attack on Sydney
911-ad-lores1

Khaleej TimesTitle: 5.4 million Die of smoking related causes every year. That’s 2000 times a 9/11″

Agency: Precept Gulf

Copy: Sudeep John Koshy

A D: Prashant Yeware

UAE – 2007

screen-capture-75

Client: ODIA

Title: “The cigarret kills a hundred times more than terrorism”

Agency : Elipse

2005 – Rio (Brazil)

screen-capture-77

ASHTitle: “Terrorism-related

deaths since 2001 : 11,377.

Tobacco-related deaths

since 2001 : 30,000,000″

Agency: DDB

New Zealand – 2008

Related links on this blog:

Great move Dubai Lynx

Good move Dubai Lynx



4 Responses to “WWF 9/11”


  1. September 6, 2009 at 11:55 am

    Q1: Why didn’t the Dubai Lynx ban FP7 Doha from entering the awards for a fixed period of time since it was proved that they have deliberately violated their rules and regulations which led to a mega scandal?

  2. September 6, 2009 at 11:58 am

    Q2: What was the result of the Dubai Lynx investigation into other agencies work?


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Louai Alasfahani

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ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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