supermarket creativity

At first glance some one could think that these two ads are part of the same campaign or even worse they could think that one is a copy of another however none of these two scenarios are applicable here.

Below is a fantastic ad where what is under the film is the main message – Food and Humanitarian aid for Africa. I love the Africa shaped steak of meat that is created by a process of bi-association between the map of Africa (the target) and meat (the benefit)

accion c h

Below is a fantastic ad where  the film is the main message/benefit – Protect your idea with a good film.


Client: Film Master

Published in Shots magazine. issue 101. July, 2007.

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