Everyone working in the industry should have a moral compass to guide them to do the right thing and to lead by example. no exceptions.
“The guiding light for those with unflappable ethics, the moral compass finds true north in the trickiest of situations”.
Excerpt from an ad for Capstrat (www.capstrat.com) published in Creativity magazine, June 2007. page: 39.
GMR – Gulf Marketing Review 2006
Self promotion ad for a Science Faction stock photo library published in Communications Arts magazine August 2006. issue number: 346. Page: 229.
Source: Scammers to be banned from One Show for five years
The One Show has said it will ban agencies for five years if found guilty of creating fake ads following yet another awards scam controversy.
DDB Brazil’s ‘Tsunami’ ad for the World Wildlife Fund, which was ousted as a scam and condemned as “offensive and tasteless” by the WWF, has caused an outcry in the US and forced the WWF to issue an apology.
The print advert showed dozens of planes heading for New York landmarks, with the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”
Critics rushed to condemn the ad – which won a merit at this year’s One Show – as trivialising 9/11 and causing offence to victims’ families.
The outcry is reminiscent of FP7 Doha’s ‘Jesus’ ad for Samsung, which caused a religious fall-out in Lebanon and was ousted as a scam earlier this year after the Dubai Lynx. Samsung was also forced to issue a statement saying: “The company did not commission, develop or approve the publishing of the religiously insensitive advertisements.”
The One Show statement says: “In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.
The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.
For 2010 and onwards, the One Show will be adopting the following new rules and penalties.
1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.
2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.
3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.
* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.”
Scam/ghost ads…translate to “the end justifies the means” such ads are not approved by clients, never got published, cause harm to the brand; all of this is committed in the name of creativity… just to sneak into award shows in the hope of winning!!! The only thing such ads win is despise from the professional advertising community and lack of respect so we are in favor of the new rules; as the industry evolves, so must the rules and regulations governing award shows without being spurred by yet another mega scandal. I had posted something on this topic in October 2008, so this incident could have been avoided If only people would wise up. here is the link http://bloganubis.com/2008/10/01/insensitive/
the follwoing was also posted on http://ads.chiquiworld.com/2009/08/29/the-history-channel-3/ why no one has objected to it?!!!
And here is another example…Hard-hitting new ad for The Gut Foundation, created by Banjo advertising. If 12 Australians died in a terror attack it would be front page news, so why isn;t bowel cancer?
or why has no one complained about this one also?!!! http://bloganubis.com/2008/04/10/o-ida-khaleej-times-ash/
Source: Cancer ad features terror attack on Sydney
Khaleej TimesTitle: 5.4 million Die of smoking related causes every year. That’s 2000 times a 9/11″
Agency: Precept Gulf
Copy: Sudeep John Koshy
A D: Prashant Yeware
UAE – 2007
Client: ODIA
Title: “The cigarret kills a hundred times more than terrorism”
Agency : Elipse
2005 – Rio (Brazil)
ASHTitle: “Terrorism-related
deaths since 2001 : 11,377.
Tobacco-related deaths
since 2001 : 30,000,000″
Agency: DDB
New Zealand – 2008
Related links on this blog:
Featured in Communication Arts magazine Advertising Annual. December 1994. Page: 120 – 121.
3 (magazine ad series)
Art Director/Creative Director: Cabell Harris
Writer: Steve Skibba
Photographer: Stock Photography
Agency: Work (Richmond, VA)
Client: Smith & Nelson.
4 (point of purchase)
Art Director/Creative Director: Marc Schattner
Writer: Jeannie Tan
Photographer: Poon
Agency: McCann-Erickson (Singapore)
Client: F.T. Pharmacy
Featured in Communication Arts magazine Advertising Annual. December 1994. Page: 83.
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.
“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.
Published in Adweek magazine.Vol. XLVII. No. 25. June 19, 2006. Page:26. Created by: David T. Jones.
www.adweek.com
Agency: Paragon Marketing Communications
Kuwait – 2008
Client: Mitsubishi
Country: Kuwait – August, 2009.
Source: Mitsubishi: We Love You Thaaaat Much!
Featured in Al Rai daily Kuwaiti newspaper. Page: 24.
notice that both photos are from members of the Star Tribe.
I thought we were through with this phase, I thought I had exterminated these pirated stock images in Kuwait after exposing them in my previous research published in Awraq magazine back in 2004; however It seems some nostalgic Desk Top Publishers have made a come back and awakened them from their tomb. So be it. Here we go again.
Client: BKME (Bank of Kuwait & the Middle East)
Agency: Horizon FCB
Country: Kuwait
Continue reading ‘The return of the star tribe’
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
NOSPEC.COM
Paragon Marketing Communications
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