Published in Al Rai Kuwaiti Daily Newspaper on Sunday the 25th of October, 2009. Page: 48.
www. alraimedia.com


Published in Communication Arts magazine. March/April 2005, issue 335, Page: 99.
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give apercept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
“Behind every argument is someone’s ignorance” – Louis Brandeis
International creative trainer Ralf Langwost, the founder of IdeaManagement, died in his sleep of an apparent heart attack on Sunday night. Although based in Germany, Ralf was well known globally, being a regular speaker and delegate at the major international festivals including Cannes, Asia Spikes and AdFest. Ralf was just 48 years old. Paragon Marketing Communications and the IAA Kuwait Chapter thoughts are with his family, friends and co-workers at IdeaManagement.


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