Advertising – Marketing agencies in Kuwait

By: Chikapappi

Basically, any body who is literally anybody can open – start  up an“agency” and render “Advertising” and “Marketing” services in Kuwait and believe it or not, it does work for a while and then we witness the breakdown “since I decided to use the egg”.

Whether local based agencies or those big names that are originally from outside with high hopes of taking over the Kuwaiti market but ha haaay, el3ab barra ya sha6er kan gherak ash6ar! My heart is burdened by they practices and from their twisted methods and sweet tongues and I decide to open fire:

1. Starting an agency:

You know someone who knows someone else using Adobe in general and can manipulate images or whip up a regular letterhead or a simple logo using built in fonts so they all team up and decide to establish an agency. So far so good?! right, you want to meet with these people but they might not have an office which is ok at the beginning and of course on condition that they come to you in a professional manner. Let’s say they got an “office” and you mistakenly decide to drop by, to find a lousy apartment with a bedroom and cockroaches!! So yeah, I am finding it difficult especially if I am approaching these people for corporate work and hell no, I ain’t after cheap stuff! All I need is fresh blood – new designs that are meaningful and decent.

2. Meeting people from the media world:

I kid you not, when I know that someone from an agency is dropping by to “say hi” or introduce the agency I feel blue :/

Sammmmmmme lame printed portfolios, saaaaaaame tedious PPTs, saaaaaaaaaaame talk about the agency and the work they’ve done and all the false promises and sweet talk that you get in the beginning and of course as PR people we have to nod our heads and smile, i can’t simply reject these people because who knows, I might actually work with the agency so I “try” to keep good ties

They’d sometimes send gorgeous men in crisp suits while I think the majority of agencies now tend to hire girls… good looking articulate ladies to push into the market trying to “get business” which is totally acceptable in the media world but I don’t wanna be dealing with a lady that thinks she can run things with a snap from her finger or act all smart on me thinking like I am like them clients of hers (men of course).. so I go along as well >:)

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