Archive for January, 2010

31
Jan
10

2010 IAA Kuwait Chapter board elections

The newly elected IAA Kuwait Chapter board members. For the first time since the inception of the IAA Kuwait Chapter back in 1996 the newly elected board includes females (3), locals (2) and clients (2) :)

Published in the IAA global newsletter Network News, Issue #27. February 2010.

Link: http://www.iaaglobal.org/_backup/resources/RSRC/2/newsletter/Network_News_Issue_27.pdf

Continue reading ’2010 IAA Kuwait Chapter board elections’

31
Jan
10

IAA Kuwait Chapter elections

Today at 5:00 pm, members of the  IAA Kuwait Chapter will attend the elections for the new board at the Marina Hotel. All IAA members have been notified by e-mail days ago.

Below are some photos taken during the 2008 IAA Kuwait Chapter elections.

From left: Michel Barakat, Bassam Ghoryeb, Farid Salom, Dr. Danial Bolous, Osama Abdalla, Saeed Zaineldin and Louai Alasfahani

Continue reading ‘IAA Kuwait Chapter elections’

29
Jan
10

Cannes Lions entries for 2010 are now open

http://www.canneslions.com/

28
Jan
10

Dubai Lynx 2010 Early-Bird prices

http://www.dubailynx.com/

27
Jan
10

Don’t miss the IAA world congress in Moscow

22
Jan
10

The Design of Dissent in Qatar

3 February – 7 March 2010

The Design of Dissent
Curated by Milton Glaser and Mirko Ilic

Exhibition Opening 3 February 2010

6:00 pm VCU Atrium
Lecture by Mirko Ilic and film screening of To Inform and Delight: the work of Milton Glaser, by Wendy Keys

www.miltonglaser.com

www.mirkoilic.com

The Design of Dissent in Doha Qatar in the Virginia Commonwealth University by the legendary Mirko Illic…

Let my people go…and a joint laugh between Mirko Ilic and Louai Alasfahani

Continue reading ‘The Design of Dissent in Qatar’

22
Jan
10

Dubai Lynx deadline 11 february 2010

22
Jan
10

Poor regulation hampers the Middle Eastern advertising industry

louai_press_crop

By Louai Al Asfahani

Managing Partner – Paragon Marketing Communications.

January 08 – 2008

The first step towards solving a problem is admitting that a problem exists. We in the advertising industry have more than our share of problems, but they are not without solutions.

The problem in a nut shell is the absence of consumer pressure groups, in-sufficient regulations, only a handful of agencies self-regulate (although this is slowly changing).

Success is never an accident. It is no wonder that the UK (for example) has a thriving advertising industry, since it is monitored and regulated by a plethora of industry bodies.

I ask then why in a comparatively smaller market such as the GCC, with fewer media vehicles, can’t we regulate an industry which is still in its infancy stage?

VFD: Verified Free Distribution

A subsidiary of ABC which certifies the circulation of free newspapers. Currently we have media vehicles claiming to print and distribute more than 100,000 copies even though the realistic figures are closer to 30 per cent of that claimed by the publisher.

COA: Certificate of Attendance

The COA was introduced in 1993 by ABC, and requires registered members to show proof of systems used to reliably audit attendances at exhibitions and to provide accurate information for certification purposes.

Continue reading ‘Poor regulation hampers the Middle Eastern advertising industry’

16
Jan
10

what goes around comes around

Advertising Agency: Ogilvy & Mather, Beijing, China
Creative Director: Jacky Lung
Art Directors: Zhong Shi, Neo Zhou
Copywriters: Qing Duan, Matthew Curry
Illustrator: Wenpu Liu
Released: March 2007

Source: http://adsoftheworld.com/media/ambient/ifaw_evolution?size=_original

Continue reading ‘what goes around comes around’

15
Jan
10

Join the revolution

Advertising Agency: Leo Burnett Chile
Art Director: Sergio Andrade
Copywriter: Delfo Banchero
Illustrator / Photographer: Jose Mella

Year: 2007

Source: http://adsoftheworld.com/media/print/greenpeace_che_guevara?size=_original




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

Oman Mobile: +968 94 009977

Kuwait Mobile: +965 66 009977

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