Archive for July, 2010
28
Jul
10
Brad Pitt in Kuwait
New partnership that works on building world class communications in Kuwait
In such a challenging business environment, it is important to choose the right partner and with Paragon Marketing Communications, we believe we’ve found a business savvy creative partner whose input, knowledge and expertise we’re looking forward to harness
360 MALL, Kuwait’s newest and most exciting shopping centre announced today the appointment of Paragon Marketing Communications as its lead agency responsible for developing and executing the brand’s creative strategy, the media planning/buying and production of the same.
Claudia Lopusinska, 360 MALL’s Marketing Manager said: “The awarding of Paragon Marketing Communications is a major component of the mall’s strategy to communicate its successes and achievements. In doing so, Paragon Marketing Communications has been tasked with increasing, desirability and investment into the mall’s luxury offering.”
“In such a challenging business environment, it is important to choose the right partner and with Paragon Marketing Communications, we believe we’ve found a business savvy creative partner whose input, knowledge and expertise we’re looking forward to harness,” added Lopusinska.
Gaya Kruchlik, Paragon Marketing Communications’ Deputy General Manager said: “Being awarded one of the most leading businesses in Kuwait demonstrates our leadership position in providing targeted creative solutions for our clients. We will work smarter to grow 360 MALL’s confidence in us through the development of innovative effective ideas supported by a full spectrum of IMC (integrated marketing communications) services. We believe that creativity in communication has the power to transform human behaviour and that is the belief we will apply to 360 MALL’s account.”
Paragon Marketing Communications, led by an experienced team of creative, professional marketers, is a full service integrated marketing communications agency that provides businesses across the GCC with the highest quality of work and contributes to their client’s success through their marketing communication expertise.
360 MALL is rapidly becoming the centre for luxury retail in Kuwait. The range of brands available is constantly getting larger, with new store openings happening every month, providing exciting attractions and offers, and a superior overall experience for visitors to shop, dine, and sample the mall’s unique entertainment offerings.
The awarding of Paragon Marketing Communications is a major component of the mall’s strategy to communicate its successes and achievements. In doing so, Paragon Marketing Communications has been tasked with increasing, desirability and investment into the mall’s luxury offering.
Continue reading ’360 MALL Prestigious Advertising Account Won by Paragon Marketing Communications’
20
Jul
10
Quotes on Design
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” Paul Rand
20
Jul
10
What Interns Really Want
Posted by Eliza Williams, 13 July 2010
A recent CR blog post requested advice for new graduates and interns about how to navigate the world of work. But what about advice for employers in return? As part of their final project at LCC, graduates Paul Cooke & Jemma Mackle created Mind The Gap, which includes ten pieces of advice for employers from interns…
The Mind The Gap project saw various design and ad industry figures give advice to graduating students, but its final pages were devoted to a 10 point plan of what creative interns would like from employers. They make for interesting reading…
One:
For young creatives the basics to a good internship are being in a place that allows them to prove themselves whilst learning the trade. Every student wants the chance to show what they’re about and feel part of the team.
Two:
Many students would like more insight in terms of being present with designers/creatives when they attend or conduct meetings so that they can observe how people in the industry interact and work with each other.
Three:
What interns find really beneficial is if the studio regularly informs them about current projects and spends a couple of minutes updating them and going through work with them.
Continue reading ‘What Interns Really Want’
Here is an interesting point of view presented to us by one of our regular visitors.
Stealing a logo, a campaign … there are so many types of STEALING …
Misleading a Client/Customer is STEALING too … Masafi Water …
If you agree to the above statement … have a look at the attached photo …
Hope the text is readable …
Feel free to use it on the blog.
Chris
17
Jul
10
Code of Ethics
IABC Code of Ethics for Professional Communicators
PREFACE
Because hundreds of thousands of business communicators worldwide engage in activities that affect the lives of millions of people, and because this power carries with it significant social responsibilities, the International Association of Business Communicators developed the Code of Ethics for Professional Communicators.
The Code is based on three different yet interrelated principles of professional communication that apply throughout the world.
These principles assume that just societies are governed by a profound respect for human rights and the rule of law; that ethics, the criteria for determining what is right and wrong, can be agreed upon by members of an organization; and, that understanding matters of taste requires sensitivity to cultural norms.
These principles are essential:
- Professional communication is legal.
- Professional communication is ethical.
- Professional communication is in good taste.
Recognizing these principles, members of IABC will:
- Engage in communication that is not only legal but also ethical and sensitive to cultural values and beliefs;
- Engage in truthful, accurate and fair communication that facilitates respect and mutual understanding;
- adhere to the following articles of the IABC Code of Ethics for Professional Communicators.
Because conditions in the world are constantly changing, members of IABC will work to improve their individual competence and to increase the body of knowledge in the field with research and education.
ARTICLES
- Professional communicators uphold the credibility and dignity of their profession by practicing honest, candid and timely communication and by fostering the free flow of essential information in accord with the public interest.
- Professional communicators disseminate accurate information and promptly correct any erroneous communication for which they may be responsible.
- Professional communicators understand and support the principles of free speech, freedom of assembly, and access to an open marketplace of ideas and act accordingly.
- Professional communicators are sensitive to cultural values and beliefs and engage in fair and balanced communication activities that foster and encourage mutual understanding.
- Professional communicators refrain from taking part in any undertaking which the communicator considers to be unethical.
- Professional communicators obey laws and public policies governing their professional activities and are sensitive to the spirit of all laws and regulations and, should any law or public policy be violated, for whatever reason, act promptly to correct the situation.
- Professional communicators give credit for unique expressions borrowed from others and identify the sources and purposes of all information disseminated to the public.
- Professional communicators protect confidential information and, at the same time, comply with all legal requirements for the disclosure of information affecting the welfare of others.
- Professional communicators do not use confidential information gained as a result of professional activities for personal benefit and do not represent conflicting or competing interests without written consent of those involved.
- Professional communicators do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer.
- Professional communicators do not guarantee results that are beyond the power of the practitioner to deliver.
- Professional communicators are honest not only with others but also, and most importantly, with themselves as individuals; for a professional communicator seeks the truth and speaks that truth first to the self.
© 2010 International Association of Business Communicators.
601 Montgomery Street, Suite 1900 San Francisco, CA 94111 USA
+1 415.544.4700
Source: http://www.iabc.com/about/code.htm
17
Jul
10
Join us or die.
Star Wars. D. Vader
15
Jul
10
Life’s good@gulfweb.opss
Less original: Gulfweb
Original: LG
The above two examples have been contributed by Chris. Thanks for visiting and contribution towards making Advertising’s Good
by Elsa Baxter on Tuesday, 13 July 2010
A Kuwaiti appeals court has overturned a six-month prison sentence against a leading writer and blogger, the news agency AFP, citing legal sources, reports.
Mohammad Abdul-Kader al-Jassem was sentenced to six months in jail and ordered to pay a $17,500 fine on April 1 for allegedly slandering Sheikh Nasser, a nephew of the Kuwaiti emir.
The prison term was suspended on payment of the fine pending the appeal, AFP reports.
In May, he was arrested and detained for 49 days on separate charges that he insulted the emir and harmed national interests. His next hearing is set for September 20.
Meanwhile, a top liberal activist who spent 10 days in prison has been released and his sentence overturned, AFP reports.
Khaled al-Fadhalah was sentenced to three months in jail on June 30 for allegedly accusing the prime minister of collaborating with others in money laundering.
Source: http://www.arabianbusiness.com/592591-kuwaiti-blogger-aquitted-by-appeals-court
NOSPEC.COM
Paragon Marketing Communications
Recent Comments