When will they learn? before or pares

The Original.

Agency: LGF, Belgium
Creative Director: Christophe Ghewy, Paul Wauters
Art director / Copywriter: Tom Jacobs, Iwein Vandevyver

Year: 2006.

Source: Inlingua language school: Before Après

Less Original.

Client: Berlitz – Rapid Learning

Agency: BPG Kuwait. Bates Pan Gulf Kuwait

Creative director: Sohail Orabi

Country: Kuwait

Year: 2010,

When will such “Creatives” learn that their copy past days are over and that no impostor will take the position of a jobless yet more talented individual.

A different twist on the idea….

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Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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