Muammar Gaddafi in topical ad for lifebroker

The ad will run in tomorrow’s The Age, The Australian and Sun Herald.


Agency: McCann Melbourne
Creative Directors: Julius and Ethal Rosenberg
Planning Director: Felix
Group Account Director: John Bosley
Work Experience Kid: Haley Joel Osment

Via: http://mumbrella.com.au/muammar-gaddafi-stars-in-topical-ad-for-lifebroker-56738



3 Responses to “Muammar Gaddafi in topical ad for lifebroker”

  1. September 7, 2011 at 1:01 pm

    The ad tells me that Lifebroker are either very brave for accepting this artwork from their agency or very stupid for steering the wasps nest, anyone remember the aftermath of the cartoons mocking Islam by a Danish illustrator?

    From a pure creative point of view, I think it is minimalistic, witty (smile in the mind), attention grabbing complies with AIDCA & VIPS (visibility, identity, promise, single-minded) formulas but from a communication point of view (according to Shannon & Weaver communication model), the ad failed to communicate its intended message clearly, as the encoded message could be decoded in several ways other than originally intended.

    Most importantly, from a cultural point of view, it is morally insensitive and has racism connotations. A Big fail in my book.

  2. September 7, 2011 at 1:05 pm

    This story was originally posted by Mumbrella and is widely debated there, please follow this link to participate http://mumbrella.com.au/muammar-gaddafi-stars-in-topical-ad-for-lifebroker-56738#comment-88693

  3. September 7, 2011 at 1:07 pm

    Did Gaddafi sign a model release form for his photo? What about the photographer who shot this picture? We do not want to promote plagiarism and copyright infringement in the name of creativity 😉

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Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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