Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

 

Source: Less hormonal adolescent, more civilised adult

Dubai Lynx 2012 winner of Bronze in the Outdoor category .

Source: WOMEN

Source: Ads copy art #356 – Harvey Nichols Wolves vs “Head On”

References: Cai Guo-Qiang And His Wolves and http://www.coloribus.com/adsarchive/prints/harvey-nichols-winter-sale-wolves-13748655/

Credits & Description:

Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Art Direction
Title: WOLVES
Advertiser/Client: HARVEY NICHOLS
Product/Service: DEPARTMENT STORE
Entrant Company: Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency: Y&R DUBAI, UNITED ARAB EMIRATES
Chief Creative Officer: Shahir Zag
Executive Creative Director: Komal Bedi Sohal
Creative Director: Shahir Zag/Kalpesh Patankar/Parixit Bhattacharya
Copywriter: Parixit Bhattacharya/Kalpesh Patankar
Advertiser’s Supervisor: Vino El Khatib
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub/Souha Khouri
Art Director: Kalpesh Patankar/Parixit Bhattacharya
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong

The Print Ad titled WOLVES was done by Y&R Dubai advertising agency for product: Harvey Nichols Winter Sale (brand: Harvey Nichols) in United Arab Emirates. It was released in the Jun 2010.

Question: Are they mocking you?

Answer: Hell YES. A success story built on scam leads to Agency of the Year for two consecutive years, judging Cannes Lions, high ranking on the Gunn report, etc. should we put up with it or should we mimic them? I have reported this last year to Emma (Dubai Lynx) she promised to open an investegation into this matter and I never heard from her again.

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320355/

Another award show concluded, another CCD (Copy-Cat Director) busted. I guess some lessons need to be repeated many times before they sink in so…Here we go again ;)

The following is a copy of the e-mail that I got which I would like to share with you, our dear readers just as I shared it with the Dubai Lynx festival director, it is titled by its writer  Y&R Dubai/Shahir Zag: The Biggest plagiarism scandal in the history of Cannes Lions and Lynx.

Harley Davidson Campaign was released on Feb 2008 and start collecting awards and appear in annuals and specialized magazines through out 2009- 2010. by CARMICHAEL LYNCH, USA

Harvey Nichols was released on Oct 2010 and start collecting awards and appear in annuals and specialized magazines in 2011. By Y&R, DUBAI

Y&R Dubai/Shahir Zag, have took the industry through the biggest Plagiarism Scandal in the history of advertising. Shahir Zag did not only CopyCat the harley Davidson Campaign word to word but he was also a member of cannes jury for first time presenting the Middle East and his campaign won Gold in Print while Tony Granger Y&R Global Chief Creative Officer heading the jury, plus other Gold in Outdoor. Shahir Zag did not take Cannes Lions, LYNX, Clio, NY Festival for a ride but his own network and global chief officer too.

It is sad that such caliper and awarded agency take such risk and put their respected client Harvey Nichols and the MENA region under the microscope in such Plagiarism scandal that is 100% copy of original literally except the only difference is that CARMIACHEL LYNCH did not have their CD in Cannes jury and did only 3 ads instead of 7 shot gun ads . How could the jury in cannes who celebrates originality and award fresh ideas, just give it away because Shair Zag was taking part of the jury and started lobbying the work. This is into the heart of the credibility and integrity of the Cannes Lions and Lynx as they both run under the same organizers and the same campaign did not win in OneShow or D&AD but won in cannes and lions,  which force us to question the jury criteria and criteria of Cannes Lions and Lynx mishandling such an obvious Plagiarism wasting the efforts and money of many other entrants.

It seems Cannes lions and Lynx organizers will be under extreme pressure after a chain of lions withdrawn this year which seriously put them under the microscope and doubt their credibility and integrity. Cannes Lions and lynx state clearly that in act of Plagiarism the winning metals would be withdrawn. Would that be the case and could Cannes lions and Lynx once again standup to defend their integrity with all the media pressure in this special case of big win in both shows while Shair Zag in the Jury.

Released 12th Sep 2011

check attached

Please note that the same agency (Team Y&R) and same creative director (Shahir Zag) have a long record of “Coincidences” on several copycat watch-dogs which include  www.joelapompe.net and www.admirror.com
here is a quick review just to make the point that “lightening does not strike twice in the same place” and “where there is smoke their would be fire”.
Shahir and Team Y&R have been getting away with plagiarism and copycat ads for far too long now and it is time they are stopped since it is getting ridicules.
NB. Leadership by example was expected from the former IAA World President elect, Mr. Joseph Ghosob who is also the chairman of Team Y&R, Asda PR, Mediaedge CIA, and MENA holding

The agency that copied these ads also copied

Grand Prix – Print
Link: http://www.dubailynx.com/winners/2011/print/entry.cfm?entryid=1553&award=101&order=0&direction=1&keywords=Y&R%25Dubai
Three gold – Print
Link http://www.dubailynx.com/winners/2011/print/index.cfm?keywords=Y%26R+Dubai&submit=Go
Four gold – Outdoor
Link: http://www.dubailynx.com/winners/2011/outdoor/index.cfm?award=2
Four gold- Print/outdoor craft
Link: http://www.dubailynx.com/winners/2011/craft_print/index.cfm?award=2
After wining the “agency of the year” at the 2011 Dubai lynx with a copycat that included the Grand Prix!!! they went on to be shortlisted in LIA. Accumulating the metal by cheating will get Y&R higher ranks in the Gun report, get the agency a lot of positive publicity by cheating, get the copycat “creative” a bigger pay cheque by cheating. what message is the business of creativity awards sending out? and it is really pathetic to see the wool pulled over so many different award show judges and panels. I wonder if Dubai Lynx will pull the title agency of the year from Team Y&R Dubai as they did with FP7 Doha
LIA awarded the copycat ads despite the communications that supported the incident. what does that tell you about the purpose of award shows? they are NOT interested in awarding creativity, they are just interested in getting as much money as possible from entries. I suggest a boycott of all award shows that do not withdraw trophies from proven cases of plagiarism and copy cat or spoof ads.
The following is the full correspondence between IAA Kuwait and LIA
Dear Barbara,
Thank you for your prompt reply and sorry for the confusion caused by wordplay.
The following are the Harley Davidson ads that are also featured outside my blog, just copy and past the address and you will verify for your self, they are featured on www.coloribus.com and www.advertolog.com as well as www.bloganubis.com

http://www.coloribus.com/focus/harley-davidson-ads-of-freedom/11320305






Released: February 2008
Advertiser: Harley-Davidson Motor Company
Brand name: Harley-davidson
Product: Harley-davidson Clothing
Agency: Carmichael Lynch
Country: United States
Category: Small Scale
I have also taken the liberty to provide you with the contact details of the ad agency for cross-referencing
The following are the contact details of Carmichael Lynch
L INQUIRIES
612.334.6000

NEW BUSINESS INQUIRIES
Erika Collins  612.334.6007

PUBLIC RELATIONS

Regards,Louai Alasfahani
IAA Kuwait Chapter – President
www.iaaglobal.org
On Oct 7, 2011, at 9:54 PM, London International Awards wrote:
I am sorry I thought that you were talking about a Harley Campaign that
Y&R copied for Harley. I did not realize that you were questioning Harvey
Nichols. In your own email you wrote: Team Y&R Dubai Harvey Davidson. I
thought the “V” in Harvey was mistyped and should have been an “L”Hence my response.I have not been able to find these Harley ads anywhere except in your
article. I checked Carmichael Lynch’s site, Coloribus, AdForum, HarleyBefore I can take any action can you send me links to these ads outside of
your article.Thank you.
Barbara

Dear respondent,

Is this the official response of LIA? I am not accusing Y&R of plagiarism

i am actually proving their plagiarism with facts, dates and visual

examples and if LIA has no intention to disqualify them then I will go

ahead with publishing this story as I am sure the design community will be

unhappy to participate in an award show that is careless about its

reputation yet alone ethics. What message are you sending?!!!!!!

NB the fact that Harley Davidson work has not been entered into LIA does

not change the fact that Y&R Dubai plagiarized it and as such, should not

be awarded.

Regards,

Louai Alasfahani

IAA Kuwait Chapter – President

www.iaaglobal.org

+968 94009977

+965 66009977

On Oct 7, 2011, at 12:21 PM, London International Awards wrote:

I am not quite sure what you are accusing Y&R of. Harley Davidson is not

even entered.

Dear Festival director,

Kindly view the following link before before awarding the shortlisted

copycat work of Team Y&R Dubai Harvey Davidson – The agency that copied

these ads also copied as this could jeopardize the reputation of LIA as

once happened in the Dubai Lynx.

Related links:

Blog Anubis’ Louai Alasfahani Tells It How It Is

Dubai Lynx 2011 – How was it for you?

Heads will roll

If you need further information or feel the need to discuss matters, I

can

be reached on my mobile +968 94009977 or +965 66009977

Regards,

Louai Alasfahani

IAA Kuwait Chapter – President

www.iaaglobal.org

Also a Silver at CLIO!!!!

http://www.clioawards.com/winners/winners.cfm?medium_id=2

And the New York Festival!!!

http://www.newyorkfestivals.com/worldsbest/index.php?page=1&keywordSearch=dubai&sAwardType=&sCompetitionType=&sCategoriesType=&sCountryType=#res

6 thoughts on “Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year”

  1. With regards to the above specifically, and not the rest of the work which you refer to as ‘copycat’, I don’t see the plagiarism.
    These days it’s very hard to come across a never been seen idea, so you can imagine how many reruns you’re going to be seeing.
    That said, what you are referring to as copied is the idea of ‘people who bought this also bought this’ which is an amazing idea amazon has introduced to its customers while shopping online. That idea is accessible to the whole world and doesn’t really need a creative mind to put the line on a nice looking ad and make it an award winning work. Which makes you think whether it did really deserve the awards!
    That is not plagiarism. That’s a Coincidence and a very close one yes but the idea is not original from both of them so you can’t really call one person a thief and the other a creative saint. the idea was ‘inspired’ by amazon (most likely).

    My above opinion does not apply to the rest of the work, you have posted in links, as other copied material by y&r UAE. It only applies to the harley Nichols post.

  2. Why don’t you do something about it than just featuring it in your site. Don’t you think the matter is quite serious? Shouldn’t you take it up with the Cannes authorities?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>