Politically incorrect creativity

Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!

Entrant: Memac Ogilvy & MatherDubaiReporters Without Borders

“Obama/Clinton”, “Cameron”, ” Putin
Corporate Name of Client: Reporters Without Borders
Client Account Director: Alexander Jalbert
Agency Account Director: Benoit Freyburger
Agency: Memac Ogilvy & Mather, Dubai
Executive Creative DirectorSteve Hough
Creative Director: Ramzi Moutran
CopywriterSascha Kuntze
Art DirectorsLeonardo Borges/Rafael Rizuto/
Sascha Kuntze
Photography Studio: AFP

1 thought on “Politically incorrect creativity

  1. Pingback: » Dubai Lynx 2012 Episode two – politically incorrect – MEMAC OGILVY & MATHER Dubai agency of the year, second place ANUBIS

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