Dubai Lynx 2012 Episode two – politically incorrect – MEMAC OGILVY & MATHER Dubai agency of the year, second place

I was born in Kuwait, worked in Kuwait, KSA, Dubai and Oman and I am yet to see ads featuring international political figures featuered in the local media let alone with sexual gestures!!! one more thing if such practices are not tabu then why not make it more relevent and feature local or Arab political leaders 😉  Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring  for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!! The following campagin won three Gold Print at the 2012 Dubai Lynx and was shortlisted in LIA in 2011!!! Here is a related link which I blogged sometime back Politically incorrect creativity Do you think the countries that censor these ads Spot the differences will not censor the above ads? or the county that promotes this playboy will allow the above ads to be published in the print media yet alone the outdoor media?  Did anyone see them published? remember the Samsung Jesus ad in Lebanon 😉 here is a reminder enough is enough Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/print/index.cfm?award=2 Screen Shot 2012-04-15 at 1.04.39 PM It also won Gold in the Outdoor at the Dubai Lynx 2012 while shortlisted in LIA in 2011!!! Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/outdoor/index.cfm?award=2 Entrant: Memac Ogilvy & MatherDubaiReporters Without Borders

“Obama/Clinton”, “Cameron”, ” Putin
Credits Corporate Name of Client: Reporters Without Borders Client Account Director: Alexander Jalbert Agency Account Director: Benoit Freyburger Agency: Memac Ogilvy & Mather, Dubai Executive Creative DirectorSteve Hough Creative Director: Ramzi Moutran CopywriterSascha Kuntze Art DirectorsLeonardo Borges/Rafael Rizuto/ Sascha Kuntze Photography Studio: AFP

The following won three Bronze in the 2010 Dubai Lynx Print

Advertiser TARWIJ
Product SUBSCRIPTION SERVICE
Entrant IMPACT BBDO Beirut, LEBANON
3 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Print
Category: Commercial Public Services
Title: CLINTON
Advertiser/Client: TARWIJ
Product/Service: SUBSCRIPTION SERVICE
Entrant Company: IMPACT BBDO Beirut, LEBANON
Advertising Agency: IMPACT BBDO Beirut, LEBANON
Creative Credits
Executive Creative Director: Walid Kanaan
Copywriter: Malak Makki
Account Supervisor: Joe Ayache
Art Director: Hovsep Guerboyan
Photographer: Astrid Challita

Source: SARKOZY and AHMADINEJAD and CLINTON and http://www.dubailynx.com/winners/2010/print/index.cfm?award=4&page=2 Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5. A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia. Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4. “Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1. A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

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