Hiii Brand removes shameless copy cat logo from their competition

In every design and creative competition, talentless individuals copy the work of others and try to scam their way into winning and depriving true creativity from shining, which is sad but what is worse is the fact that some award organizers even when they are alerted to such incidents do not do anything about it!!! this is not the case with Hiiibrand.  After i brought to the attention of Hiiibrand (with facts) that one of the entries into their international logo design competition is a shameless copy cat, they responded promptly by disqualifying and removing the copy cat logo from the competitions as well as addressing this matter to the culprit. Thank you Hiiibrand for your cooperation, swift action and integrity.


Client: Huneidi Group

Agency: Paragon

Creative Director: Konstantin Assenov

Source: http://www.facebook.com/photo.php?fbid=266868156669536&set=a.266606376695714.64158.198126966876989&type=3&permPage=1

The Huneidi Group logo is featred in a book titled “Letterhead + Logo Design” by Oxide Design Co. Published by Rockport. ISBN-13:978-1-59253-717-4 and ISBN-10:1-59253-717-0. Page:168. This latest edition in the best selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer’s attention and create a lasting impression. This volume features more than 500 letterhead and logo design for creative services, education, healthcare, nonprofit, restaurants, retail and more.

Less original: Guangzhou berb philosophy Health Limited company logo

By: 攀之设计     Junior Member
Location: 湛江, 中国
Competition: Hiiibrand Awards 2011

Source: http://www.hiiibrand.com/goods.php?act=bisai&id=1374

Source: http://www.hiiibrand.com/competion.php?kw=Guangzhou+Berb+Philoso&act1=search&act=goods_list&id=4&attr_id=0&order=add_time&cat_id=0&best_type=

The same shapes, the same colors and they had the audacity to participate with the copycat work in a logo competition!!!

Source: http://www.hiiibrand.com/member.php?id=2687

A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. [1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.


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