Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”

THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)

LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?

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