IAA Kuwait Chapter Campaign Theme:
ASK NOT WHAT YOUR COUNTRY CAN DO FOR YOU,
ASK WHAT YOU CAN DO FOR YOUR COUNTRY.
The winners prize is a full expensis paid visit to the 2012 Cannes Lions. below is the winning work by Gilbert Semillano of Blue Gray Kuwait.
In JFK’s inaugural speech, lies a statement where citizens of the world
have to ask themselves: What are we going to do to help our country be a
better place to live in?
The idea behind the campaign is to have a provocative yet workable,
shocking yet awesome visual and message to citizens of the world to act
and do something, the country cannot do everything for its people without
the people themselves move and help their country.
LEBANON: A Beautiful country bruised and battered, whose fate is hanging by
a thread of political turmoil calls on its people – SAVE ITS FUTURE
INDIA: Contrary to the popular belief, India’s fast-growing economy has a
price to pay- the rising number of poverty and STARVATION.
PHILIPPINES: For over decades, the former pearl of the orient and tiger of
Asia has become the least in the race for progress due to a disease that
has been plaguing the country – CORRUPTION.
These are illustrated and shown as flags that tells the inside story.
Look closely, see what’s happening on the inside from the outside.