21
Jun
12

2012 PRESS, RADIO, DESIGN & CYBER LIONS WINNERS ANNOUNCED

Cannes Lions 2012

BRAZIL TAKES RADIO GRAND PRIX
DESIGN GRAND PRIX GOES TO GERMANY
CYBER GRANDS PRIX GO TO USA & SWEDEN
PRESS GRAND PRIX AWARDED TO ITALY

Cannes, 20 June 2012 – The winners of the Press, Radio, Design and Cyber Lions categories have been announced and awarded at the third Awards Ceremony of the Cannes Lions Festival week.

This year the Design Lions attracted 2182 entries, the Cyber Lions received 2458 submissions, Radio saw 1784 and entries totalled 6056 in the Press Lions.

The Press Lions Jury, chaired by Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, shortlisted 501 entries before awarding 14 gold, 35 silver and 44 bronze Lions. Fabrica Treviso Italy took home the Grand Prix for the United Colours of Benetton campaign ‘Unhate (Palestine and Israel)’, ‘Unhate (USA and Venezuela)’ and ‘Unhate (Germany and France)’.

After shortlisting 169 entries, the Design Grand Prix was awarded to Serviceplan Munich for its entry for Austria Solar – Verein Zur Foerderung Der Thermischen Solarenergie titled ‘The Solar Annual Report 2011’. 19 gold, 13 silver and 38 bronze Lions were also awarded. Presiding over the Jury was Bruce Duckworth, Creative Director of Turner Duckworth.

With Jury President Ian Tait, Executive Creative Director at Google Creative Lab heading up the Cyber Lions judging, the jury shortlisted 172 entries and awarded a total of 9 Gold, 31 Silver and 45 Bronze Lions. Two Cyber Lion Grands Prix were presented; the first to R/GA New York for its Nike+ entry ‘Nike+ Fuelband’ in the Other Interactive Digital Solutions category; the second to Volontaire Stockholm for ‘Curators of Sweden’, awarded for its entry for Swedish Institute/Visit Sweden in the Viral Advertising category.

Talent São Paulo took home the Radio Grand Prix for their ad ‘Repellent Radio’, for Go Outside Magazine. With Rob McLennan, Executive Creative Director of Net#workBBDO as president, the jury shortlisted 185 entries and went onto award 9 gold, 19 silver and 26 bronze Lions.

During the ceremony, the prestigious Media Person of the Year award was presented to Jack Dorsey, the Creator, Co-Founder and Executive Chairman of Twitter, Inc.

Also honoured were the winners of the Young Lions Print, Cyber and Design Competitions. The team from Singapore took the gold print medal, with Poland taking gold for their cyber entry and Colombia accepting the gold design medal.

The winning work from these categories is now available to view online together with their credits atwww.canneslions.com/work.

Highlights of today’s seminar programme included MOFILM, The Guardian with architect Zaha Hadid, Innocean and R/GA. The Forum, a new stream of content for the 2012 Festival offering delegates a new way to get in-depth insight into the key industry issues, has been taking place throughout the week. So far 18 Forums have taken place including sessions from PMK*BNC, Kraft Foods, MMA,King.com, Mashable and Flipboard. Once again the Festival offers workshops throughout the week as part of the content programme and have so far included Cirkus, More Mobile, Ear Drum and LBi to name a few.

The 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar is currently taking place in France, attended by over 11,000 delegates.


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