It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

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7 Responses to “It took Lowe MENA four years to copy Paragon Marketing Communications awarded work”

  1. 1 Rajive Ahuja
    June 30, 2012 at 1:32 pm

    Hi – not able to subscribe to your blog- does not accept
    pls add me in



  2. July 5, 2012 at 7:23 pm

    is it the same company that copied the Fedex ad for “amarax” (i guess) shipping services company and received the “Gold Dubai Lynx Award”??

  3. July 26, 2012 at 2:38 pm

    let’s be totally honest, your work wasn’t that creative to start with I mean the sketched skyline is not new!

    • 4 Anubis
      August 25, 2012 at 6:53 pm

      But seeing the sketched skyline and its reflection as a sound wave is. It is called Lateral Thinking (by Dr. De Bono) :*

  4. 5 Mark
    March 29, 2014 at 9:20 am

    You do realise you sound like a desperate old creative trying his best to stay relevant. Other than the visual of the sound wave these ideas are nothing alike.

    the concept behind them is different, the execution behind them is different and to be honest your version isn’t that impressive either.

    If an ad uses a model in a car is it copying all other ads that use models in a car?

    • 6 Anubis
      April 22, 2014 at 1:45 pm

      Dear Mark,
      First of all, Thank you for stopping by (and taking time) to visit http://www.bloganubis.com
      Second of all, Could you please elaborate further (for our valued readers) how (in your opinion) you think that apart from the main visual (the BIG idea) are those two ads not alike? this way we can all benefit from your much needed relevant updated skill set of expertise.
      Best Regards,
      Louai Alasfahani

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Louai Alasfahani


ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

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