It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

Client: Mix FM

Agency: Paragon Marketing Communications

Creative Director: Louai Alasfahani

Country: Kuwait

Year: 2008

Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi

Country: UAE – Dubai

Year: 2012

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7 thoughts on “It took Lowe MENA four years to copy Paragon Marketing Communications awarded work

  1. Mark

    You do realise you sound like a desperate old creative trying his best to stay relevant. Other than the visual of the sound wave these ideas are nothing alike.

    the concept behind them is different, the execution behind them is different and to be honest your version isn’t that impressive either.

    If an ad uses a model in a car is it copying all other ads that use models in a car?

    1. Anubis Post author

      Dear Mark,
      First of all, Thank you for stopping by (and taking time) to visit
      Second of all, Could you please elaborate further (for our valued readers) how (in your opinion) you think that apart from the main visual (the BIG idea) are those two ads not alike? this way we can all benefit from your much needed relevant updated skill set of expertise.
      Best Regards,
      Louai Alasfahani

  2. Pingback: » Mounir Harfouche of LOWE bankrupt entry for Bank Muscat in 2013 Dubai Lynx ANUBIS

    1. Anubis Post author

      But seeing the sketched skyline and its reflection as a sound wave is. It is called Lateral Thinking (by Dr. De Bono) :*

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