While Newsweek is shutting down its print production after almost 80 years due to the slump in print advertising sales, Kuwait’s Al Watan and Al Rai daily newspapers have made a tradition of increasing their rates every year (yes they did it again this year too) they are doing so to counter the diminishing sales of print media daily newspapers as a means to compensate the lost sales!!!!!!! Ironically Newsweek Arabic edition is published by Al Watan 🙂
In my tenure as President of the IAA Kuwait Chapter I spearheaded an initiative to reinstate Media Auditing which the leading Al Watan and Al Rai refused to have their circualtion audited (in honesty they were not the only ones, so did Al Anba and Al Qabas).
In addition to the above madness many “leading” daily newspapers in Kuwait have adopted an aggressive stance towards the advertising agencies by not only demanding more ads in their titles vs. their competitors but enforced a punishment discount in retrospect to any agency that does not comply!!! another weapon in their arsenal which they use very effectively is approaching directly the clients of agencies that are not deterred by the first punishment tactic and offer them higher discount than what the agency is getting!!!!
How long do you think this is going to continue?…The Future is digital…the present is digital.
The final issue of Newsweek magazine will hit newsstands today. The cover features a ‘throwback photo’ of its New York City office building in a black-and-white scene of iconic skyscrapers. But the old photo carries a modern hastag-based headline: #LastPrintIssue. Newsweek announced in October that, after nearly 80 years, it would shut down its print production due to the slump in print advertising sales and go digital-only.
But this final print issue doesn’t signal closing doors for Newsweek. In 2013, it will move to an online-only publication called Newsweek Global. The new version will serve as “a single, worldwide edition targeted for a highly mobile, opinion-leading audience who want to learn about world events in a sophisticated context,” the company said in a post published a couple of months ago. Newsweek Global will be supported by paid subscription and will be available through e-readers for both tablet and the Web.
In November 2010, Newsweek merged with Tina Brown’s online publication The Daily Beast. Two years later, The Daily Beast Network pulls in more than 15 million unique visitors per month.
Read more atMashable