Fuel your creativity instead with Impact BBDO Beirut at 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

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Short listed at the 2013 Dubai Lynx in the outdoor category!!! 


Type of Entry: Outdoor: Billboards & Street Furniture
Title: MUSIC
Product/Service: NISSAN JUKE
Entrant Company : IMPACT BBDO Beirut, LEBANON
Advertising Agency : IMPACT BBDO Beirut, LEBANON
Name Position
Walid Kanaan Creative Director
Chris Jabre Copywriter
Georges Kyrillos Art Director
Malek Rizkallah Illustrator
Walid Madi Account Supervisor
Haneen Joudiyeh Account Manager

Screen Shot 2013-03-30 at 3.40.10 AM

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Client: Electrolux vacuum cleaners

KOC al kuwaiti oct 2005195

Published in Campaign. 3rd of December 2006. Page: 21.


Client: Coca Cola

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Relevant link Working in a vacuum


2 thoughts on “Fuel your creativity instead with Impact BBDO Beirut at 2013 Dubai Lynx

  1. Anubis Post author

    Thank you Josef. this did not win awards but it got shortlisted which means 1- it deprived other (real /original) work from being short listed. 2- It got points for being shortlisted which are compiled with winning work to get a total higher ranking for the agency. My question is…if they are so good (and i am not arguing this fact) then why do they have to resolve to such cheap tactics to score points?!!! what about this entry (from the past).. http://bloganubis.com/2012/04/19/impact-bbdo-lebanon-scrolls-the-mena-grand-crystal-with-a-copy-cat-from-jwt-chile/ and http://bloganubis.com/2009/08/05/tattoo-yourself/ and http://bloganubis.com/2008/12/26/pregnant-2/ and http://bloganubis.com/2008/04/20/mother-nature/ and that is just to name a few from Impact BBDO Lebanon. There are many more examples from Impact BBDO Kuwait, UAE, Etc.

  2. Josef

    Good catch, but this one didn’t win awards for impact BBDO Beirut, actually the “ton’s of awards” they won were based on genuine ideas such as Dewar’s and LBCi cheyef7alak…

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