Mounir Harfouche of LOWE bankrupt entry for Bank Muscat in 2013 Dubai Lynx

Once again an inspiring fact in the words of passionate creatives, I couldn’t have stated it better myself “Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

many agencies compete unethically with other agencies in creativity award competitions by either submitting an altered version of the published ad or even worse submitting an ad which was created to win awards without even the ad getting published or sometimes not even working for that brand.

Scam, doctored layouts (not in accordance to the Bank Muscat CIM), wrong color of client logo, never ever been used in any outdoor in Oman (where i reside), perhaps published once (maybe) in a low circulation magazine to bypass the rules of the competition. No paying client (for these ads)…yet….

Three shortlists in the Print category of the 2013 Dubai Lynx. WINDOW STEPS TARGET and Four shortlists in the Outdoor category of the 2013 Dubai Lynx. WINDOW STEPS OPEN BOX TARGET

I brought this to the attention of the organizers and they took appropriate action ;) close but no cigar.

Mounir Harfouche seems to be following in the foot steps of Shahir Zag of Y&R here are some examples of his “creativity” that i accidentally came across, Forever young, ancient idea by Mounir Harfouche and It took Lowe MENA four years to copy Paragon Marketing Communications awarded work shall we conduct an official dig? I mean a visual audit of Harfouche “creativity” over the past decade and see the number of “coincidences”  and “telepathic” ideas he had to scam to get to where he is today ;) 

2013-03-12 11.45.23 2013-03-12 11.45.11 2013-03-12 11.44.56

The following are the ads with that actually got published for Bank Muscat which are in accordance with their visual identity..

2013-04-10 15.26.46

2013-03-12 11.44.33

2013-03-24 14.27.24

2013-03-12 11.56.14

 

Actual ad with actual template and actual logo color and position as published OBC of a magzine

2013-03-12 13.13.20

Actual online banner in accordane with Bank Muscat from their own website

2013-04-09 13.16.37

Actual logo and color with the motifs of Bank Muscat on a premium

 

12 thoughts on “Mounir Harfouche of LOWE bankrupt entry for Bank Muscat in 2013 Dubai Lynx”

  1. This is why I always say Dubai Lynx and even Cannes are a total nonsense when compared to The One Show and D&AD. I blame the Lynx juries. Look at them. So-called peers and I’ve never heard of most of them. It seems they don’t follow advertising so don’t know what’s been done before. Dubai Lynx and most Cannes jury members seem to turn up just for the five-star accommodation and booze. And how many of these ads will you see in D&AD?

  2. Did you know that Y&R Dubai just got shortlisted at The One Show with awarded scam ads from last year’s Dubai Lynx? !!!!!!!!!!!!!!!!!!!!!!! it is sad, really sad. Do not worry, I have addressed the issue with The One Show organizers, lets see ;)

  3. You’re really pathetic. You and the people fueling this useless crusade. Louai. Not that I’m a fan of Mounir or Shahir. I know for a fact that Mounir is useless. But Shahir, the work they did on Bur Juman and HArvey Nics were all legitimate campaigns that ran in dubai and won. What is Paragon Mkting doing. Sweet ******. Crap work. Stuff that wouldn’t even fly in the 80′s. I suggest you just call it a day with Paragon and put that camera of yours to better use. Paragon!! I don’t believe they let you open an agency with that name. Sounds like a restaurant.

  4. Second of all g2 READ what people think about scam ads…“Scam ads -Are unethical. It’s fraud. You’re cheating against me, us, your peers. You are basically padding your resume, not very different to using steroids in baseball, falsifying sources in journalism, or faking a test. It’s wrong, plain and simple. -Damages brands. In the digital age, unapproved communications can fly around the internet causing a PR nightmare. This also sets up a ripe opportunity for libel suits. -Lots of awards mean better jobs. Unfortunately, this is true. There are too many egotisical rockstars who’ve gotten those jobs based on faking it, at the expense of the many talented people who haven’t needed to fake it and who do the real work. Yes, there is a role for outlandish ballsy risktakers. But there should not be a role for unprofessional cheaters. -Creates a false sense of talent and ability for agencies. Creativity is one thing. Being able to make it for a real brand is another. An agency that wins tons of awards but who’s real work is less than stellar really is only fooling themselves. Sadly though, they also end up attracting talent who will be disappointed with the real output. Same with the clients who thing that are getting a great agency. If they’re willing to fake their entires, what about timesheets, billings, etc? What’s the line when it comes to professional ethics? -Ruins the process and creative department’s overall credibility. Award shows should celebrate the best work that gets produced. That’s our job. That’s the hard part. If you can’t make a good scam ad with no brief, then frankly, you must suck. If you’ve ever worked with CD who’s built a career on scam, you’ll see how hard it is for them to create great work with real briefs. Talented as they are, they often fail to do what their job is – sell. Creativity and selling go hand in hand in this thing we call advertising, and that should be rewarded. Scam doesn’t ‘raise the bar’ of creativity. It lowers it. And lowers the credibility of the people, agencies and shows who promote it”.

  5. Now to take a small look on how your steroid champion Shahir (translated to famous from Arabic) is by doing this…
    Harvey Davidson – The agency that copied these ads also copied many more and won Dubai Lynx 2012 agency of the year

    Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

    http://bloganubis.com/2009/04/14/another-hole-2/
    http://bloganubis.com/2011/09/22/harvey-davidson-the-agency-that-copied-these-ads-also-copied/
    http://bloganubis.com/2012/04/19/dirty-copycat-by-dubai-team-young-rubicam-gets-washed-out-by-joe-lepompe/
    http://bloganubis.com/2008/09/17/top-that/
    http://bloganubis.com/2008/11/07/monopoly/
    http://bloganubis.com/2008/11/09/balanced/
    http://bloganubis.com/2008/03/27/radio-1-samsung/
    http://bloganubis.com/2008/03/27/handcuffs/
    http://bloganubis.com/2008/03/27/saab-land-rover/
    http://bloganubis.com/2008/03/27/evening-post-farm/
    http://bloganubis.com/2008/03/26/toyota-landrover-focus/
    http://bloganubis.com/2010/01/15/have-a-chocolate-break-have-a-land-rover/

    These are just a small sample ;) these scam/spoof/ghost/copycat/inspired by and cliche ads are what discredited FP7 doha in 2008 and what continue to plague the industry and award shows. I am shocked that you are OK with it!!!!!!!!!

  6. Last rant…as for Paragon work which you see shortlisted in Dubai Lynx and other festivals, it is the real work that got approved by a real paying client done in real time which is a real reflection of the true status of work approved by clients ;) “You can tell the ideals of a nation by its advertising” – Norman Douglas.

  7. I’m a 100% behind Louai on his initiative.

    Why is it so difficult to come up with something original?

    From my personal encounter with some of the creatives here, they simply can’t.
    It may be shocking but start looking at some of the people whom you work with…

    How many Art Directors sketch before they work on a Mac?
    How many Copywriters can actually write?
    How many Creative Directors are Creative Director quality?
    How many ECDs have real credentials?

    This is probably the reason why, the copycat-disease thrives here.

    I was brave. I was bold. I was vocal. I resisted such characters. Went head-on with them.
    Questioned their judgement. Got fired. Struggled for months to find a job and finally found one.

    If history does repeat itself should I conform or should I confront?
    I’m torn but I love this industry too much to let it go to the dogs.
    So I shall speak my mind and face the consequences.

    I don’t care if people say my work smells like the 80′s. At least it doesn’t smell like bull****!

    Cheers.

  8. Thank you Les for your support, It is 100% appreciated. The industry needs more passionate Lions and less cowardly dogs if the industry is to be saved. Speak your mind (always) and keep your head high, it is the ones who do scam ads and copy cat ads who should be named and shamed.

    1. I would love to see this become a reality.
      Also, would love to hear how the scammers scam out of the scam!

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