REACTION TO SHEIKH MOHAMMED BIN RASHID DECREE ESTABLISHING DUBAI DESIGN AND FASHION COUNCIL

Ahmad Bin Byat - Director General of the Dubai Technology and Media Free Zone Authority

Dr Amina Al Rustamani, Group CEO of TECOM Investments and Representative for the Dubai Design District, who will take up a seat on the Council, said:

“Dubai’s design and fashion industry has a great opportunity to put itself on an equal footing with the likes of London, Paris and New York. However, to unlock the industry’s full potential it will need to be carefully and strategically developed by the people and organisations that know the industry best. That is why the Decree to create a Dubai Design and Fashion Council, which will guide and nurture the growth of the industry, is so important.

“The Dubai Design District is delighted to have invited to take up a seat on the Council. We are dedicated to establishing a thriving creative community, and we will endeavour to play our part in fostering the industry’s wider growth and development.”

Ahmad Bin Byat, Director General of the Dubai Technology and Media Free Zone Authority, said:

“Dubai already has a growing creative community and we want to harness its full potential. By carving a detailed roadmap, we would be able to maximise the contribution of this community towards achieving Dubai’s strategic ambitions of diversifying the economy, encouraging enterprise and growing the talent pool.

“Bringing together both the public and private sectors will allow the Dubai Design and Fashion Council to provide focused and dedicated support to the industry. It will guide its future growth, as well as fostering a spirit of creativity, entrepreneurship and innovation. The Council will also help in attracting and developing the local talent needed for the industry’s enduring success, while at the same time ensuring it adheres to global standards of best practice.”

Bin Byat added: “The design and fashion industry has a significant role to play in helping Dubai achieve the ambitious objectives set out in Tourism Vision 2020.”

HE Helal Saeed Almarri, Director-General, DTCM said:

“As we look towards 2020, furthering the development of the creative industries is an important element of the broadening of Dubai’s offer. Retail has always been one of Dubai’s main attractions for tourists and with fashion a critical component of this, the establishment of the Dubai Design and Fashion Council by His Highness Sheikh Mohammed bin Rashid Al Maktoum is an important step in the expansion of this sector. We look forward to working with our partners in the city to create a cohesive approach to the development of the design and fashion industry.”

HE Abdullah Al Shaibani, Secretary-General of Dubai Executive Council said:

“The Dubai Design and Fashion Council will have an important role in promoting Dubai on a global scale. The Council will help create a leading industry position for the Emirate, which in time will enable it to compete with the four fashion capitals of New York, Paris, London and Milan.

“The General Secretariat of the Executive Council is always keen to support all strategic sectors in the Emirate, providing an appropriate environment for creativity and innovation, and this is another example of this provision. The establishment of Dubai Fashion andn Council by His Highness Sheikh Mohammad Bin Rashid Al Maktoum reflects his commitment to achieving global leadership.”

Dr Amina Al Rustamani - Group CEO TECOM Investments

HE Abdulla Al Shaibani, Secretary-General of Dubai Executive Council

ABOUT DUBAI DESIGN DISTRICT

Dubai Design District, better known as D3, is dedicated to fostering the growth of the Emirate’s design, fashion and luxury industry. It offers businesses, entrepreneurs and individuals a creative community that will be at the very heart of the region’s design scene.

D3 is the newest of TECOM Investments’ freezone business parks – with 10 buildings currently under construction. Once complete, D3 will be a purpose built environment catering to the full value chain of the design, fashion and luxury industry – and all with the vision of creating a world class creative community that engages, nurtures and promotes local, regional and global design talent.

D3’s facilities will include everything from cutting-edge design institutes to residential, hospitality, retail and office space. The District will be characterised by distinct public areas, unique street furniture and shaded walkways. The development will include a Creek-side esplanade with international and boutique hotels, a pop-up shop area, amphitheatre and a convention centre.

Located close to Mohammed Bin Rashid City and adjacent to Dubai’s Business Bay, D3 is a short distance from the city’s arterial highways and two international airports. The District is in sight of the Creek, Dubai’s historic and mercurial trading epicentre, Burj Khalifa, the world’s tallest building, and Dubai Mall, the world’s largest shopping complex.

D3 will be the most connected design, fashion and luxury destination in the world – with Dubai being only eight hours flight time from 90 per cent of the countries in the world.

Guided by the objectives set out in Dubai Fashion 2020 – a strategic plan to harness the full growth potential of the fashion industry – this creative community will support Dubai’s goals for a more diversified knowledge economy.

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