Archive for the 'Advertising Awards' Category

12
May
12

Skywards 2013 Future Artists – Call for entries – Deadline 25th of June 2012

Skywards Future Artists aims to discover exciting new talent in contemporary art and showcase their work worldwide.

Open to any person practising art as an amateur artist, art student or self-taught artist from anywhere in the world. The three winning artists will each receive US$5,000 of prize money and if they are art students, their Art institution would be recognised with a special award of US$2,000.

Winning submissions will also be displayed on a range of communications materials, including our frequent flyer Skywards membership cards, and will be fully credited to the winning artists, giving them unprecedented global coverage and recognition.

Call for entries

Chose the theme that most inspires you, whether it’s Endless Opportunities, A Brighter Future or Global Citizens.

You may enter one or more of the briefs, but please make only one submission for each brief.

This year we’re aiming to make the Skywards Future Artists competition bigger and better as we broaden our scope to champion the work of emerging artists. One of them could be you.

Continue reading ‘Skywards 2013 Future Artists – Call for entries – Deadline 25th of June 2012′

06
May
12

The New York festival appoints Paragon chief creative officer on its 2012 grand jury

Related link: http://www.newyorkfestivals.com/NYFJuries/

26
Apr
12

JWT india copies JWT Kuwait awarded entery

Designer: Anes Al Rayes

Agency: JWT

Country: Kuwait

Year: April – 2011

The above artwork won the first young creative challenge where the winners won a full expensis trip to the 2011 Cannes Lions . her is the link IAA Kuwait 1st Creative Challenge winners announced

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
Published: March 2012

21
Apr
12

Small Agency Awards Deadline Extended: Entries Due April 27

Due to a large number of requests from the agency community, Ad Age has extended the deadline for entries into its Small Agency Awards competition until April 27. (Register here.)

For the third year in a row, we will also be holding a Small Agency Conference and Awards Show. This year’s proceedings will be held July 25-26 in Minneapolis. We’re still planning the conference, but as details become available, we’ll be posting them here.

Previous years’ winner can be found at the following links: 201120102009.

We wanted to make this honor accessible, with entry fees ranging from $150 to $250. Entry deadline is April 27, 2012.

Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here’s the FAQ.)

As we did last year, we’ll award gold and silver in the following categories: Agency of the Year — Overall; Campaign of the Year — Overall; Agency of the Year in the three size categories; and Best Agency Culture. We’ll also tap five regional winners (Southeast, Southwest, Midwest, West and Northeast) and an international winner.

Entry is open to agencies in three size categories:

  • 1-10 people
  • 11-75 people
  • 76- 150 people

Entry is open to U.S. and international agencies who fit the above size requirements. Entrants must be majority-independent owned, or in other words, at minimum, 51% privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company (by this we mean firms like WPP, Omnicom Group, Publicis Groupe, Interpublic Group of Cos., Havas, Aegis or MDC Partners).

Complete rules and regulations.

Again, entry deadline is April 27, 2012. For complete details and to register, go here.

19
Apr
12

Impact BBDO Lebanon scrolls the MENA Grand Crystal with a copy cat from JWT Chile!!!

“Only the background moves, but the idea always remain the same! And a Grand Cristal (at Mena Awards) to this unconventional but not-so-original idea.” – Joe Lampompe.

THE ORIGINAL
Ford Outfitters / Scrolling Billboard – 2007
Source : Adsoftheworld, Media Lions,
Agency : JWT Santiago (Chile)

LESS ORIGINAL
Audi Q7 / Scrolling Billboard with car sticker on glass – 2010
Source : AdsoftheworldMENA Awards Grand Cristal!
Agency : Impact BBDO Beirut (Lebanon)

Source: Same (creative) Mecanism / (dé)roule ma poule!

 

19
Apr
12

JWT Dubai Hits the break on creativity and accelerates copy cat ads

“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.

THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)

LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” 
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)

Source of both examples: A sharp lookalike / Une nette ressemblance!

19
Apr
12

For DDB Dubai, copy cat ads and winning dubai lynx silver are a piece of cake

“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.

THE ORIGINAL
Finish – 2009
“what you eat shouldn’t smell like what you ate”
Source : New York Festivals Merit
Agency : Euro RSCG Gurgaon (India)

LESS ORIGINAL
Glad Cling Wrap – 2011
“Let it taste the way it should”
Source : Adsoftheworld
Agency : DDB Dubaï (UAE)

Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)

And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…

Source: CAKE

 

 

19
Apr
12

Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe

“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.

THE ORIGINAL
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)

LESS ORIGINAL
LG Washing Machine / Bag – 2011
Source : AdsoftheworldAdForumDubaï LYNX SILVER
Agency : Young & Rubicam Dubaï (UAE)

Source of both examples: Not so clean as it looks / C’est du propre!

The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)

Continue reading ‘Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe’

19
Apr
12

Drive Dentsu Lebanon takes peace of mind for Toyota from VW France

“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”

THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)

LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration@jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)

Source of both examples: Peace, love and copycat? / Paix en cascade

19
Apr
12

Ice-age copycat found at MEMAC Ogilvy & Mather Dubai

“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”

THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)

LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Source of both examples: Polar bear looking like ice floe / Ça jette un froid?




Louai Alasfahani

1

ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.

CONTACT

louai@paragonmc.com

Skype: louai.asfahani

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