Category Archives: Dubai Lynx 2008

Exchanging Ideas

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Original:Al Bir SocietyAgency: Full StopSaudi Arabia – 2007 Original:RustomaniAgency: Classic Partnership

UAE – 2008

Awards: Shortlised at the 2008 Dubai Lynx

Source: http://www.adblogarabia.com/al-hasana-ten-fold-the-benefit/ Source:http://www.adblogarabia.com/really-quick-money-transfer/

Although at the first glance one might be lead to think of these two ads as identical twins due to a number of factors which include the visual encoding of the message, the similarity in art direction, the proximity of the countries that the ads were published in and the short time span between publication dates; however – a closer examination proves they are not only communicating a different messages but also to a different target audiences. Al Rustomani ad is visually communicating the benefit “speed” of money transfer – so the banknote visual is relevant as it reveals a different currency on the flip side. The Al Bir Society is visually communicating the benefit “tenfold” return on investment by being charitable – so the banknote visual is also relevant as one side of the banknote shows the invested 10 Riyals and the flip side shows 100 Riyals. I cannot help but wonder what would have been the result if both ads have entered the same competition. In my opinion the Al Rustomani ad is a winner.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

Grand Pricks

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Original: Hacienda San Nicolas GmbH

Agency: Kolle Rebbe, Hamburg

Creative Directors: Ulrich Zuenkeler/Andreas Geyer

Copywriter: Verena Schneider

Art Director: Petra Gremer

Production Manager: Detlef Warnecke

Awards: LIA – London Internatinal Awards 2006 – Print category.

featured in the 2006 award annual page:123.

lipton_teabags.jpg
 

Less original: Lipton

Awards: Dubai Lynx – Grand Prix

Agency: JWT – Cairo

Egypt – 2007

The concept is the same but the execution is different print media vs. ambiant media!!!

The above (Less Original) entry was submitted to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 309. ISBN 13: 9782-88479-106-9. JWTwhat were you thinking?…that you could copy someone else original idea and win in Epica!!! JWT did NOT win in Epica due to an alert and experienced judging panel. Thank you Epica for truly awarding creativity and originality…keep the good work. however the same ad did win at the 2007 MENA Crystal – outdoor crystal!!!! 

RADIO.GRAND PRIX

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.