Category Archives: Dubai Lynx 2009

Knock out BTL

Agency: PENCIL Advertising, Kuwait

Chief Creative Director: Gilbert S. Semillano

“Published” refers to ATL (Above-The-Line) media such as magazines and newspapers. A product “catalogue” is neither a magazine nor a newspaper – it is a BTL (Below-The-Line) item and this disqualifies the work from being entered into any kind of creativity competition.

Gilbert Semillano admitted on February 13th, 2008 at 10:15 am that the ad was not published in the following statment: “Louai, you’re searching in the wrong direction, this wasn’t released in the newspaper, it was published in SONY’S product catalogue issue November 2007”.

Debated on: http://www.adblogarabia.com/knock-out-prices-from-sony/

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Picture 6

Agency: Leo Burnett Lisbon
Country: Portugal

Source: Clothes in Closets Knucle bag

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This BTL item was entered into the 2009 Dubai Lynx!!!

Agency: Boutique 1

Country: Dubai – UAE

ghost-busters

Hand cuffs

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Less original: Team Y&R

Agency: Team Y&R

Creative Director:  Shahir Ahmed

Country: UAE

The above example is featured in Communicate magazine, June 2006. Issue: 18. Page: 32. Special Report on Cannes 2006.

It also got published in Arab Ad magazine, August 2008. Vol. 18, No. 8, Page: 38.

This was actually used as a self promotion ad!!! And was submitted to Cannes Lions and other regional and local creativity awards!!! It seems that plagiarizers will stop at nothing; the end justifies the means; and it is all because we let them get away with it…Not anymore.

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Exchanging Ideas

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Original:Al Bir SocietyAgency: Full StopSaudi Arabia – 2007 Original:RustomaniAgency: Classic Partnership

UAE – 2008

Awards: Shortlised at the 2008 Dubai Lynx

Source: http://www.adblogarabia.com/al-hasana-ten-fold-the-benefit/ Source:http://www.adblogarabia.com/really-quick-money-transfer/

Although at the first glance one might be lead to think of these two ads as identical twins due to a number of factors which include the visual encoding of the message, the similarity in art direction, the proximity of the countries that the ads were published in and the short time span between publication dates; however – a closer examination proves they are not only communicating a different messages but also to a different target audiences. Al Rustomani ad is visually communicating the benefit “speed” of money transfer – so the banknote visual is relevant as it reveals a different currency on the flip side. The Al Bir Society is visually communicating the benefit “tenfold” return on investment by being charitable – so the banknote visual is also relevant as one side of the banknote shows the invested 10 Riyals and the flip side shows 100 Riyals. I cannot help but wonder what would have been the result if both ads have entered the same competition. In my opinion the Al Rustomani ad is a winner.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own.
As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia