Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online, Agency : Euro RSCG Buenos Aires (Argentina)
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus” Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
I was born in Kuwait, worked in Kuwait, KSA, Dubai and Oman and I am yet to see ads featuring international political figures featuered in the local media let alone with sexual gestures!!! one more thing if such practices are not tabu then why not make it more relevent and feature local or Arab political leaders 😉 Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!The following campagin won three Gold Print at the 2012 Dubai Lynx and was shortlisted in LIA in 2011!!! Here is a related link which I blogged sometime backPolitically incorrect creativityDo you think the countries that censor these adsSpot the differenceswill not censor the above ads? or the county that promotes this playboy will allow the above ads to be published in the print media yet alone the outdoor media? Did anyone see them published? remember the Samsung Jesus ad in Lebanon 😉 here is a reminder enough is enough Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/print/index.cfm?award=2 It also won Gold in the Outdoor at the Dubai Lynx 2012 while shortlisted in LIA in 2011!!! Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/outdoor/index.cfm?award=2 Entrant:Memac Ogilvy & Mather, DubaiReporters Without Borders
I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.
Please look at the posting date of the clip ( zanzun 82 in ali ali’s youtube channel ) it was posted on the day of the Dubai Lynx shortlist, perhaps fearing that if posted erlier he might get some heat from his client 😉 who refused it 🙂 or from the advertising scene in cairo who could have notified lynx before the show 😉