Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
You can contact Rondon by email Rondonfernandes@hotmail.com
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Country: Kuwait
Year: 2008
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Year: 2012
“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)
LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus”
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)
Source of both examples: A sharp lookalike / Une nette ressemblance!
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)
Source of both examples: Peace, love and copycat? / Paix en cascade
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
Source of both examples: Polar bear looking like ice floe / Ça jette un froid?
THE ORIGINAL
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)
LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)
Source of both examples: The Flat Truth / Plié en quatre
“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”
THE ORIGINAL
Antral Taxi Company / Anti Drink and Drive – 2007
Source : Cannes BRONZE LION, DraftFCB website
Agency : DraftFCB Lisbon (Portugal)
LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)
Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!
I brought this (and other examples) spoof/ghost ad to the attention of the Dubai Lynx orgnizers and to Campaign magazine but it still went through and won Bronze in Design!!!
Really now, in a down-turn-economy a shoe repair shop would turn to a reputable agency such as the Classic Partnership and capitalize on the time and talent of their chief creative officer to work on his business card (which was also used as a flyer)!!! no kidding.
| Advertiser | KHALID JAVED |
| Product | COBBLER |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Type of Entry: | Design |
| Category: | Stationery |
| Title: | SHOE REPAIR |
| Advertiser/Client: | KHALID JAVED |
| Product/Service: | COBBLER |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Creative Credits | |
| Name | Company | Position |
| John Mani | The Classic Partnership Advertising | Chief Creative Officer |
| Vitthal Deshmukh | The Classic Partnership Advertising | Chief Creative Officer |
| Alok Gadkar | The Classic Partnership Advertising | Executive Creative Director |
| John Mani | The Classic Partnership Advertising | Copywriter |
| Alok Gadkar | The Classic Partnership Advertising | Art Director |
| Abhay Chawak | The Classic Partnership Advertising | Photographer |
Continue reading ‘dubai lynx 2012 episode two and a half – moon walker – The Classic Partnership’
I was born in Kuwait, worked in Kuwait, KSA, Dubai and Oman and I am yet to see ads featuring international political figures featuered in the local media let alone with sexual gestures!!! one more thing if such practices are not tabu then why not make it more relevent and feature local or Arab political leaders 
Seriously now…where and when were these ads published? No one is questioning the creativity of the concepts (as it is very much a subjective matter according to most critiques) nor is anyone questioning the quality of execution. What is being questioned is the legitimacy of participating with ghost ads (ads that never ran or ads that ran once due to loopholes in the awards criteria) and if they should be allowed to compete with real ads (ads that ran for real, for real clients without any special doctoring for the awards). In my personal view the playing field should be leveled and everyone should play by the rules. It is not accepted to win by any means and take the industry for granted, risk the reputation of the award organizers (as happened in the Dubai Lynx scandal also known as the Lynx Gate). Winning by cheating has a snowball effect, they win, then publicize their win thorough PR and Advertising campaigns, which attracts more clients (depriving you from a fair chance at winning business). Your friends in the industry risk becoming redundant while copycats are get promoted and earn the big bucks as a result of either ignorance of their management or consent of their upper management!!!
The following campagin won three Gold Print at the 2012 Dubai Lynx and was shortlisted in LIA in 2011!!! Here is a related link which I blogged sometime back Politically incorrect creativity
Do you think the countries that censor these ads Spot the differences will not censor the above ads? or the county that promotes this playboy will allow the above ads to be published in the print media yet alone the outdoor media?
Did anyone see them published? remember the Samsung Jesus ad in Lebanon here is a reminder enough is enough
Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/print/index.cfm?award=2
It also won Gold in the Outdoor at the Dubai Lynx 2012 while shortlisted in LIA in 2011!!!
Source: OBAMA/CLINTON and CAMERON and PUTIN and http://www.dubailynx.com/winners/2012/outdoor/index.cfm?award=2
Entrant: Memac Ogilvy & Mather, DubaiReporters Without Borders
I really do not know where or how to begin. Every year the same sad story, a few classroom clowns think it is funny to ruin the only advertising festival of merit in the MENA region by entering copycat, spoof and cliché work in the hope that something slips by the judges and unfortunately it sometimes happens but when it does I take action with the aid of a network of passionate professionals. So let the games begin and let the truth shine.
who refused it 
or from the advertising scene in cairo who could have notified lynx before the show 
Uploaded by ivvos on Aug 7, 2007
TITLE: “Touch”
BRAND: Skittles
AGENCY: TBWA\Chiat\Day New York
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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