Rondon Fernandes, is a Brazilian ad copywriter (www.rondonfernandes.com.br) who makes cartoons in his spare time. One of his favorites heroes is called FDP (S.O.B.) Son of b… or in Brazilian portuguese Filho da p…. It’s a visual translation of the expression. And since there’re S.O.B. everywhere, even in the ad industry, there’re sketches about creatives, accounts, directors etc.
You can contact Rondon by email Rondonfernandes@hotmail.com
Client: Mix FM
Agency: Paragon Marketing Communications
Creative Director: Louai Alasfahani
Country: Kuwait
Year: 2008
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
Country: UAE – Dubai
Year: 2012
“Ok this example is not brand new, but it’s quite stunning. Is it a “clear” case of parallel thinking or a speed copycat? Who knows… one thing is sure : the 2 ideas and executions are very very similar.” – Joe Lepompe.
THE ORIGINAL
New Honda Storm – 2007
Tagline : “With high poerformance brake system”
Source : Cannes Archive Online,
Agency : Euro RSCG Buenos Aires (Argentina)
LESS ORIGINAL
Mercedes C-Class – 2008
Headline : “With brake assist system BAS Plus”
Source : Dubaï LYNX BRONZE
Agency : JWT Dubaï (UAE)
Source of both examples: A sharp lookalike / Une nette ressemblance!
“Finding original, simple and visual ideas is definitely not a piece of cake nowadays! The funny thing here is that both chose a “black-forest”. Isn’t that the icing on the cake?” – Joe Lapompe.
THE ORIGINAL
Finish – 2009
“what you eat shouldn’t smell like what you ate”
Source : New York Festivals Merit
Agency : Euro RSCG Gurgaon (India)
LESS ORIGINAL
Glad Cling Wrap – 2011
“Let it taste the way it should”
Source : Adsoftheworld
Agency : DDB Dubaï (UAE)
Source of both examples: Piece of fish-cake / Ma part du gâteau (créatif)
And as usual the copycat wins at Dubai Lynx (this one got Silver in 2011 – Print category)…
Source: CAKE
“An advertising concept to take away? Wash after wash… the colors don’t fade away and it always remains the same idea.” – Joe Lapompe.
THE ORIGINAL
Aqualtis (Indesit) Washing Machine / Bag – 2007
Source : Cannes Archive Online
Agency : Leo Burnett Milan (Italy)
LESS ORIGINAL
LG Washing Machine / Bag – 2011
Source : Adsoftheworld, AdForum, Dubaï LYNX SILVER
Agency : Young & Rubicam Dubaï (UAE)
Source of both examples: Not so clean as it looks / C’est du propre!
The following is the full page of Communicate magazine (specilizing in the IMC industry) interviweing the founder of Team Young & Rubicam (also CEO of Menacom which is the holding company for Team Y&R Dubai and other countries)
Continue reading ‘Dirty copycat by Dubai Team Young & Rubicam gets washed out by Joe Lepompe’
“If you look at it on the peaceful side… it’s a funny coïncidence. If you’re not that much into the happy hippy kind of mood you could call this an intentional recycling or even worse : a nasty copycat.”
THE ORIGINAL
Volkswagen Cars – 1992
Headline : “For Peace / Peace of mind”
Source : French Art Directors Club
Agency : DDB Paris (France)
LESS ORIGINAL
Toyota Motors Company – 2011
Headline : “Peace / Peace of mind”
Source : Outdoor Inspiration, @jbledivelec and Beyrut Drive By (photo)
Agency : Drive Dentsu (Lebanon)
Source of both examples: Peace, love and copycat? / Paix en cascade
“Same advertizer, same idea… but different agencies. Do you think that recycling an existing concept could be considered as an eco-friendly process? I think that it’s wasted time (photoshoot, photoshop, printing), energy and money which at the end is not so eco-friendly.”
THE ORIGINAL
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL
Greenpeace Turkey – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)
Source of both examples: Polar bear looking like ice floe / Ça jette un froid?
THE ORIGINAL
Perri Alley Shirts – 2009
Source : Coloribus
Agency : 1pointsize Chennai (India)
LESS ORIGINAL
Vernel Detergent – Laundry Softener – 2011
Source : Cannes Lions SHORTLIST
Agency : DDB Dubaï (UAE)
Source of both examples: The Flat Truth / Plié en quatre
“There’s no need to drink abusively … to see double. Another Cannes Bronze Lion totally ripped of! Anyway, this kind of copycat/coïncidence “drive” them directly to joelapompe.net”
THE ORIGINAL
Antral Taxi Company / Anti Drink and Drive – 2007
Source : Cannes BRONZE LION, DraftFCB website
Agency : DraftFCB Lisbon (Portugal)
LESS ORIGINAL
Mahiki Night Club / Anti Drink and Drive – 2012
Source : Adsoftheworld
Agency : Bates Pangulf (UAE)
Source of both examples: Fake Taxi Signs / En voiture pour Joe La Pompe!
I brought this (and other examples) spoof/ghost ad to the attention of the Dubai Lynx orgnizers and to Campaign magazine but it still went through and won Bronze in Design!!!
Really now, in a down-turn-economy a shoe repair shop would turn to a reputable agency such as the Classic Partnership and capitalize on the time and talent of their chief creative officer to work on his business card (which was also used as a flyer)!!! no kidding.
| Advertiser | KHALID JAVED |
| Product | COBBLER |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Type of Entry: | Design |
| Category: | Stationery |
| Title: | SHOE REPAIR |
| Advertiser/Client: | KHALID JAVED |
| Product/Service: | COBBLER |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Creative Credits | |
| Name | Company | Position |
| John Mani | The Classic Partnership Advertising | Chief Creative Officer |
| Vitthal Deshmukh | The Classic Partnership Advertising | Chief Creative Officer |
| Alok Gadkar | The Classic Partnership Advertising | Executive Creative Director |
| John Mani | The Classic Partnership Advertising | Copywriter |
| Alok Gadkar | The Classic Partnership Advertising | Art Director |
| Abhay Chawak | The Classic Partnership Advertising | Photographer |
Continue reading ‘dubai lynx 2012 episode two and a half – moon walker – The Classic Partnership’
ANUBIS was a very old god of the ancient Egyptians, universally worshipped throughout the land and became considered the gatekeeper and ruler of the underworld; the “Guardian of the veil“ he was “Lord of the Cleansing Room” and the opener of the roads of the North. “He observed the weighing of the deceased’s heart against the feather of Maat [Truth] and reported his findings to the jury of the gods.
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